Key Responsibilities

Meta Ads

- Plan, launch and manage Facebook & Instagram advertising campaigns.
- Develop lead-generation campaigns targeting Australian audiences.
- Test different audiences, creatives, ad copy and offers.
- Monitor CPL, lead quality, conversion rates and campaign performance.
- Continuously optimise campaigns to improve ROI.
- Identify opportunities to scale successful campaigns.

Google Ads

- Set up and manage Google Search campaigns.
- Conduct keyword research and develop relevant keyword strategies.
- Create and optimise ad copy and landing-page campaigns.
- Manage bidding, budgets and negative keywords.
- Track conversions and optimise campaigns based on performance.
- Identify high-intent search opportunities within the Australian market.

SEO

- Conduct keyword research focused on Australian search behaviour.
- Develop on-page and technical SEO strategies.
- Optimise website pages, titles, meta descriptions, headings and content.
- Identify opportunities to improve organic rankings and traffic.
- Conduct competitor and market research.
- Develop an ongoing SEO growth strategy.

Analytics & Reporting





- Track campaign performance and lead-generation metrics.
- Analyse Google Analytics / GA4 and advertising-platform data.
- Provide regular performance reports.
- Identify what is working, what isn't and what should be changed.
- Make decisions based on data rather than assumptions.

What We're Looking For

- Proven experience running Meta Ads and Google Ads.
- Strong practical knowledge of SEO.
- Previous experience targeting the Australian market is highly preferred.
- Experience with lead-generation campaigns.
- Strong understanding of audience targeting, funnels and conversion optimisation.
- Experience with Google Analytics / GA4 and conversion tracking.
- Ability to analyse campaign data and make informed optimisation decisions.
- Robust understanding of landing pages, ad creatives and conversion funnels.
- Ability to work independently and take ownership of marketing performance.
- Strong communication and reporting skills.

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person

📌 social media freelancer (Vadodara)
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📍 Vadodara