About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description:

JOB SUMMARY:

The role rolls up to the corporate/ business strategy head, and will be primarily responsible to design, detail, execute and project manage initiatives in the distribution team with focus on Agency channel.

The person will responsible for working with and/ or leading cross functional teams across the distribution, digital and operational functions to execute projects. This individual will work closely with the senior management team and will help identify, prioritize initiatives and de-bottleneck roadblocks to achieve them.

KEY RESPONSIBILITIES:

o Agency + APC transformation office: Set up and lead the team to drive:

§ Lead completion of field rhythms. Completion of HO review cadence to support field execution. Completion of performance culture rhythms

§ Monthly execution of outbound communications for recruitment training,

§ Program manage initiatives

§ Design of appropriate design interventions (in weekly design review) of HO led execution initiatives

o Project execution: Drive projects in Build operate transfer mode.

o Program management: Drive collaboration with other departments, to ensure seamless execution of strategic initiatives

o Change management: Lead and support change initiatives, ensuring the organization's ability to adapt to evolving market conditions and strategic priorities

o Cross-functional conflict resolution: Drive collaboration with other departments, to ensure seamless execution of strategic initiatives

o Distribution – Identify opportunities in existing business models. Define projects, design and execute to deliver growth.

o Challenger role:



Play key role in challenging status quo representing CEO office to drive performance, execution and sales plan

o Category creation: Assess and evaluate opportunities to create new product categories to cover white spaces or emerging opportunities in the market

o Encourage innovation: Exploring new business models, technologies, and approaches to maintain a competitive edge.

o Strategic plan: Support development and execution of the company's strategic plan. Continuously contribute to assess and refine the strategic roadmap

o Market analysis – Participate in discussions within the industry, leverage market research companies, to identify growth opportunities, competitive threats, and market trends. Provide insights to inform strategic decision-making.

o Lead high performing team: Support recruitment activities, mentor, train and engage team members

o Team leadership: Mentor strategy team members, provide guidance and support. Promote a culture of excellence, innovation, and continuous improvement.

o Conduct comprehensive research, internal and external discussions, and discussions with market players to develop POV / possible solutions.

o Provide guidance to cross-functional teams, ensuring that strategic initiatives are aligned with the company's goals /objectives

o Lead cross functional team agendas (distribution, products, digital, technology, finance, legal) to formulate strategic options, evaluate selected options and make recommendations on decisions involving investments or decisions, comprehensively to senior management along with program leaders.

o Identify new age distribution opportunities, design business case and drive pilot success leading to expansion

- General expectations w.r.t the role

o Execute and deliver on projects with predetermined measures of success

o Work with cross functional team (including consultants) to identify and analyze key levers impacting the process / work area

o Bring an outside in perspective to the business problem. Use networks within and outside of the industry to learn best practices and evaluate how they can be used and applied to Max Life’s business problems.

o Contribute to building strategies,



work closely with “planning” and drive change activities to achieve “best in class” competitiveness for the specific work area/ process

o Help in charting a path to help guide the company’s growth and in doing so, understand and apply technology and financial principles to guide strategic choices

MEASURES OF SUCCESS:

Ü Learning and continuous effort to perfect usage of template problem solving techniques, statistical tools and logics.

Ü Successful archival of knowledge and dissemination of it across business functions

Ü Positive feedback and appreciation from business owners and decision makers.

Ü Demonstrated quantitative advantages of analytical solutions and their application in everyday business of the organization and achievement of project measures of success or the ROI signed off by shareholders / Board

JOB REQUIREMENTS

MINIMUM EDUCATIONAL QUALIFICATIONS AND EXPERIENCE

- MBA (preferably from IIM’s A/B/C/L, ISB) with 15+ years of experience

- Prior experience in consulting / corporate strategy/ agency distribution strategy roles will be an advantage

- Should have been involved in project execution – preferably in product creation / management, distribution channels

- Proficient in MS Excel, Powerpoint, Data Interpretation; conversant with Quantitative as well as Qualitative Analytical methods to cull out actionable insights

- Life insurance or broader Financial Services experience preferred

- Should have managed consulting teams (3-6 member teams) and worked on multiple client engagement projects (preferably in parallel)

KNOWLEDGE/SKILLS/ABILITIES:

- Excellent communication skills and a thoughtful, persuasive personal style.

- Self-starters comfortable in a project-oriented environment and comfortable in dealing with large cross functional projects.

- Being boundary-less is of critical importance as the role will require working through several business projects.

- Ability to influence key stakeholders and operational owners through well-articulated strategies backed up with metric driven value statements.

- Analytical skills and judgment to solve problems with limited information at hand by learning and using Statistical tools and logics.

- Ability to develop, test and validate hypotheses. Should be competent at analyzing both quantitative and qualitative data.

State:

Home Office

Branch:

Gurugram HO

Department:

Business Strategy

Function:

Business Strategy

Posted On:

03-Aug-2026

📌 Vice President - Business Strategy (India)
🏢 AxisMaxlife
📍 India