Role & responsibilities

- Drive achievement of primary and secondary sales targets and distribution objectives across the assigned urban markets.
- Coordinate with SSMs and stockists to ensure effective order booking, sales execution, and market coverage.
- Implement Trade Marketing and BTL initiatives, including schemes, promotions, visibility spends, and other market activation programs.
- Monitor key sales efficiency parameters such as coverage, ECO, bill cut, line sold, and sales value.
- Ensure effective merchandising and product visibility across assigned markets in coordination with the sales team.
- Manage POSM allocation and utilization to maximize in-market visibility and brand presence.
- Ensure timely and accurate claim preparation, documentation, validation, and submission as per company SOPs.
- Manage stockist administration, including SMR preparation,



REACH data updates, and stock/inventory monitoring.
- Maintain accurate and timely sales reports, trackers, POS/REACH data, and other standard MIS reports.
- Capture and report market intelligence, including competitor activities, customer feedback, market trends, and complaints.
- Support appointment of recent stockists in line with company norms and business requirements.
- Monitor and contribute towards key sales KPIs, SSM incentive achievement, retail business growth, and overall market performance.

Preferred candidate profile

- Must have experience at applied location
- FMCG experience is must
- Age should not be more than 36

📌 Senior Sales Officer - GT (Jalandhar)
🏢 Dabur
📍 Jalandhar