Key Responsibilities

- Develop and execute the overall SEO strategy

- Manage On-Page and Off-Page SEO activities.

- Conduct keyword research and identify high-potential keywords related to SIPs, investments, wealth creation, and personal finance.

- Optimize website pages, blogs, landing pages, meta titles, descriptions, headings, internal linking, and overall content structure.

- Plan and execute high-quality link-building and backlink strategies.

- Manage guest posting and outreach activities to build relevant backlinks.

- Identify and manage paid backlink opportunities while ensuring quality and relevance.

- Work on AEO (Answer Engine Optimization) to improve visibility in AI-generated and answer-based search results.

- Work on GEO (Generative Engine Optimization) and adapt SEO strategies for AI/search experiences.

- Manage ASO (App Store Optimization) for the mobile application.

- Monitor competitors and identify new SEO opportunities.

- Regularly analyze Google Search Console, Google Analytics and other SEO tools.

- Track keyword rankings, organic traffic, backlinks,



conversions and other SEO KPIs.

- Identify technical SEO issues and coordinate with the development team for resolution.

- Manage SEO requirements for the WordPress website.

- Coordinate with the content, SMM and design teams for SEO-driven content and creatives.

- Prepare regular SEO reports and provide actionable insights to management.

Mandatory Skills

- 5+ years of hands-on SEO experience.

- Strong knowledge of On-Page SEO.

- Strong knowledge of Off-Page SEO.

- Experience with AEO and GEO.

- Experience with ASO.

- Strong knowledge of backlink building and outreach.

- Experience with guest posting.

- Knowledge of paid backlink strategies and backlink quality evaluation.

- Good understanding of WordPress.

- Robust keyword research and competitor analysis skills.

- Knowledge of Google Search Console and Google Analytics.

- Good communication and coordination skills.

- Ability to independently manage the complete SEO function.

📌 Search Engine Optimization Lead (New Delhi)
🏢 Right Advisors
📍 New Delhi