About Creador Foundation and Multiply

Creador Foundation works across India and Malaysia in education and social impact. In India, we run Multiply, a digital financial education initiative for women from low-income households. Our content and social channels have built an audience of ~ 1.5 million followers. Maitree is the next part of that journey: exploring how AI can provide useful, personalised business and financial support at the moment women need it.

The chance

We are building Maitree, a voice-first AI assistant on WhatsApp for women running small businesses. A woman can speak to Maitree in her own language to track sales and expenses, understand costs, set prices, see whether her business is making money and work through everyday business questions. Maitree is in pilot today, with a wider launch planned for 2027.

THE CHALLENGE

How do you get a woman running a tailoring business, salon, food business or small shop to trust an AI assistant enough to try it - and find enough value to keep coming back? There is no established marketing playbook for this. We are looking for someone who wants to build one.

What you will own

Product marketing: Build Maitree's story and positioning. Develop and test messaging for different women entrepreneurs, business types and use cases.

Growth & campaigns: Experiment across digital, social, WhatsApp, on-ground and partner channels. Test unconventional ideas, learn quickly and scale what works.

Product partnerships: Identify consumer brands, retailers and companies that already reach our audience. Build campaign ideas,



pitch marketing teams and take partnerships from concept to execution.

Community: Grow our WhatsApp communities and Womaniya Club. Create formats that help women learn from each other and nurture women who can champion Maitree.

Content & podcast: Shape campaigns and storytelling with our content team, and lead the editorial direction, partnerships and growth of What A Womaniya.

Launch & measurement: Own the marketing and growth plan for Maitree's 2027 launch - audiences, channels, partnerships, budgets and measurement. Track meaningful first use and repeat use, not just reach.

Requirements

Who we are looking for

You may currently work in consumer marketing, product marketing, growth, communications or an agency. Social-sector experience is useful, but it is not required.

· 5-8 years of relevant experience, with a record of building or growing a consumer-facing brand, product or audience.

· Experience creating campaigns for mass-market or vernacular audiences and turning consumer insight into strong messaging and creative.

· Comfort with digital campaigns, budgets, performance measurement and experimentation across channels.

· Experience pitching and executing partnerships with brands or other organisations.

· Experience managing at least one team member.

· Strong spoken and written English and Hindi.

You will enjoy this role if you like starting with a difficult problem rather than a campaign brief, are comfortable testing ideas before everything is perfect, and want substantial ownership in taking a new product to market.

📌 Marketing Manager - Product & Community (Mumbai)
🏢 Creador Foundation
📍 Mumbai