The Brand Manager – Creative & Strategy will be responsible for developing and executing strong brand, creative and communication strategies that strengthen the company's market positioning and support business growth.
The role will combine strategic thinking, creative direction, campaign planning, content strategy and business understanding, with a strong focus on translating business objectives into impactful brand and communication solutions.
The ideal candidate should be able to think beyond execution and independently develop campaign concepts, brand narratives, creative strategies and integrated marketing solutions across OOH, DOOH, digital, social, experiential and other relevant channels.
Key Responsibilities
A. Brand Strategy & Positioning
• Develop and implement brand strategies aligned with overall business objectives.
• Strengthen brand positioning, differentiation and market perception.
• Develop brand messaging,
communication frameworks and brand narratives.
• Identify opportunities to improve brand visibility and market relevance.
• Ensure consistency of brand identity across all communication touchpoints.
• Conduct competitor and market analysis to identify positioning opportunities.
B. Creative Strategy & Concept Development
• Develop innovative creative concepts for campaigns, launches and brand initiatives.
• Translate business objectives into solid creative briefs and communication ideas.
• Lead concept development for OOH, DOOH, digital, social, activation and experiential campaigns.
• Challenge conventional thinking and bring fresh ideas to campaigns.
• Develop campaign themes, key messages, visual directions and storytelling approaches.
• Evaluate creative work and ensure it meets the strategic objective.
C. Integrated Campaign Strategy
• Plan and execute integrated campaigns across:
• OOH
• DOOH
• Mobile advertising