We’re Hiring: Performance Marketing Manager

RiseUpp.com is an AI-powered marketplace for online higher education, upskilling and growth opportunities, founded by IIT and IIM alumni.

With 12,000+ programmes from 500+ universities and institutions, RiseUpp helps students and working professionals discover and choose the right online degrees, executive programmes and professional certificate courses.

We are looking for a highly analytical and hands-on Performance Marketing Manager who can independently own and scale our paid acquisition channels.

This is a core performance marketing role focused on driving high-quality learner leads, improving acquisition efficiency and scaling campaigns profitably.

What You’ll Work On
• Own and manage paid acquisition across Meta Ads and Google Ads
• Plan, launch, optimise and scale lead-generation campaigns
• Manage campaign budgets and allocate spends based on performance
• Drive improvements across CPL, CAC, CTR, conversion rate and lead quality
• Build and test campaign structures, audiences, creatives, ad copies and offers




• Analyse the complete funnel from ad click → lead → counselling → admission
• Work closely with the sales and admissions teams to understand lead quality and conversion performance
• Identify low-quality traffic and continuously improve targeting and campaign efficiency
• Build retargeting and remarketing strategies across platforms
• Conduct structured A/B tests across creatives, messaging, audiences and landing pages
• Track campaign performance using GA4, Google Tag Manager, Meta Pixel and conversion tracking tools
• Ensure accurate campaign attribution and tracking
• Monitor daily performance and take quick corrective action when metrics deteriorate
• Build weekly and monthly performance dashboards
• Forecast budgets, leads and expected acquisition outcomes
• Identify new paid acquisition channels and growth opportunities
• Work with designers and content teams to continuously improve ad creatives
• Scale wi

📌 Performance Marketing Manager (Bengaluru)
🏢 RiseUpp
📍 Bengaluru