We’re Hiring: Freelance Performance Marketing Expert
RiseUpp.com is an AI-powered marketplace for online higher education, upskilling and career growth, founded by IIT and IIM alumni.
We are looking for an experienced and highly hands-on Freelance Performance Marketing Expert to manage and scale paid lead-generation campaigns for online degree programmes across Meta Ads and Google Ads.
The primary objective of this role is simple: generate high-quality learner leads at an efficient CPL and improve lead-to-admission outcomes.
What You’ll Work On• Plan, launch and optimise Meta Ads and Google Ads campaigns for online degree programmes
• Generate qualified leads for programmes such as Online MBA, BBA, BCA, MCA, M.Com, MA and other online degrees
• Build and test campaign structures, audiences, keywords, creatives and ad copy
• Optimise campaigns for CPL, CAC, lead quality and conversion rates
• Scale high-performing campaigns while maintaining acquisition efficiency
• Manage retargeting and remarketing campaigns
• Analyse the complete funnel from Ad → Lead → Counselling → Application → Admission
• Work closely with our admissions/sales team to understand lead quality and conversion feedback
• Identify low-quality traffic sources and improve targeting accordingly
• Conduct structured A/B tests across creatives, audiences, messaging and landing pages
• Monitor campaigns regularly and make data-driven optimisation decisions
• Track performance using Meta Ads Manager, Google Ads, GA4, GTM and conversion tracking tools
• Share clear performance reports and actionable recommendations
Who We’re Looking ForWe are specifically looking for someone who:
• Has strong hands-on experience with Meta Ads and Google Ads
• Has successfully managed lead-generation campaigns
• Understands education or other high-consideration lead funnels
• Has solid knowledge of CPL, CAC, CTR, CPC, CVR and ROAS
• Can independently analyse why campaigns are underperforming and fix them
• Has experie
📌 Freelance Performance Marketing Expert (India)
🏢 RiseUpp
📍 India