Key Responsibilities

Editorial & Content Quality

- · Review, edit, and proofread content across Health, Travel, and Motor insurance categories.
- · Ensure content accuracy, consistency, tonality, and alignment with brand guidelines.
- · Simplify complex insurance topics into user-friendly, engaging content.

SEO Coordination & Optimization

- · Work closely with the SEO team to understand content requirements, keyword strategies, and optimization priorities.
- · Translate SEO briefs into high-quality, search-optimized content.
- · Optimize content based on SEO best practices, including keyword integration, meta tags, readability, and structure.
- · Conduct regular content audits to improve organic search performance.
- · Identify content gaps and opportunities in collaboration with the SEO team.
- · Ensure alignment with evolving search engine algorithms and ranking factors.

Agency Coordination

- · Act as the primary point of contact for content agencies.
- · Share transparent briefs (aligned with SEO inputs), guidelines, and feedback with external vendors.
- · Ensure timely delivery of content as per publishing schedules.
- · Monitor agency output for quality,



compliance, and SEO effectiveness.

Stakeholder Management

- · Collaborate with internal teams (Product, Marketing, Compliance, Legal) for content approvals and updates. (If any)
- · Align content with product features, regulatory requirements, and business objectives.

Content Compliance & Governance

- · Ensure all content adheres to IRDAI guidelines and internal compliance frameworks.
- · Maintain version control and documentation for content updates.

Performance Monitoring

- · Track content performance using analytics tools (Google Analytics, Search Console, etc.).
- · Work with the SEO team to evaluate performance and recommend improvements based on traffic, rankings, and engagement metrics.

Key Requirements – Education & Certificates

- · A postgraduate degree in business administration or computer science field typically preferred.

Key Requirements - Experience &Skills;

- · 5-10 years of experience in Content Writing & Editing
- · Experience managing Agency & SEO Requirements

📌 Senior Manager - Retail Business Group (India)
🏢 HDFC ERGO General Insurance
📍 India