? We’re Hiring: Digital Marketing Specialist

RiseUpp.com is an AI-powered marketplace for online higher education, upskilling and career growth, founded by IIT and IIM alumni.

With 12,000+ programmes from 500+ universities and institutions, RiseUpp helps students and working professionals discover and choose suitable online degrees, executive programmes and professional certificate courses.

We are looking for a hands-on, analytical and execution-focused Digital Marketing Specialist who can independently manage performance marketing, influencer marketing and social media marketing.
This role is ideal for someone who enjoys combining creative marketing with data, experimentation and measurable business outcomes.

What You’ll Work On• Plan, launch and optimise campaigns across Meta Ads and Google Ads
• Drive qualified leads for online degrees and skilled certificate programmes
• Monitor and improve CPL, CAC, conversion rates, ROAS and lead quality
• Create and test audiences, creatives, ad copies, landing pages and campaign structures




• Analyse campaign performance and identify opportunities to improve results
• Manage campaign budgets and allocate spends based on performance
• Work closely with sales teams to understand lead quality and optimise campaigns accordingly
• Identify and shortlist relevant influencers, creators and education-focused content partners
• Reach out to creators and negotiate collaborations
• Plan and execute influencer marketing campaigns
• Track influencer campaign performance, leads and ROI
• Build and maintain creator databases and partnership trackers
• Support RiseUpp’s organic social media growth across Instagram, LinkedIn, YouTube and other platforms
• Develop content ideas, hooks, campaign concepts and social media strategies
• Coordinate with designers and video creators for marketing creatives
• Research trends, competitors and new marketing opportunities
• Track social media performance and engagement metrics
• Prepare regular

📌 Digital Marketing Specialist (Bengaluru)
🏢 RiseUpp
📍 Bengaluru