This role is for one of Weekday’s clients

Min Experience: 4+ years
Location: Bengaluru
JobType: full time

We are looking for a Digital Marketing Lead with robust expertise across both performance marketing and CRM/lifecycle marketing. This role will own the digital P&L; across customer acquisition, retention, CRM, membership growth, store footfall, franchisee lead generation, and app growth.
The ideal candidate should be equally comfortable with paid acquisition and retention strategy, with hands-on experience building campaigns, customer journeys, segmentation frameworks, measurement systems, and growth programmes that drive measurable business outcomes.

What You Will Own
Digital P&L; & Growth• Own the full digital P&L; across acquisition spend, CRM budgets, and retention outcomes.
• Drive growth across three key areas:
• B2B: Franchisee lead generation and lead-to-onboarding funnel.
• B2C: Store footfall and membership acquisition/retention.
• B2C: App acquisition, engagement, and repeat orders.

• Allocate budgets based on full-funnel LTV, CAC, retention,



and revenue rather than acquisition metrics alone.

CRM & Customer Lifecycle Management• Own the overall retention and customer lifecycle strategy.
• Define membership lifecycle programmes covering onboarding, engagement, renewal, and win-back.
• Develop customer segmentation, lifecycle stages, CRM channel strategy, and measurement frameworks.
• Manage CRM channels including SMS, WhatsApp, Push Notifications, RCS, and IVR.
• Establish the customer lifecycle management philosophy and ensure campaigns are built around measurable retention outcomes.
• Own repeat purchase, churn reduction, win-back, and CRM-attributed revenue initiatives.

Acquisition & Performance Marketing• Develop and execute paid acquisition strategies across Meta, Google Ads, and UAC.
• Drive hyperlocal campaigns focused on store footfall and customer acquisition.
• Build and optimise B2B lead-generation funnels for franchisee and partner acqui

📌 Digital Marketing Lead Bengaluru (India)
🏢 Weekday AI
📍 India