Senior Manager, Global Digital Marketing

Location: Gurugram, India

What you will get
• An agile career and a dynamic work culture
• An inclusive and ethical workplace
• Compensation programs that recognize high performance
• In addition to a market-competitive salary, you can expect numerous lifestyle, family, and leisure benefits.

The Global Web & Digital Marketing team leads digital transformation across CHI and is seeking a talented, entrepreneurial thinker to join as Senior Manager, Global Digital Marketing, part of the Marketing, Brand & Demand Generation organization at Capsugel.

In this role, you will lead digital marketing strategy, execution, and reporting for ACHIEV® - Capsugel's B2B e-commerce and customer portal - while flexing to support broader Global Web & Digital Marketing initiatives across CHI. This position sits at the intersection of platform marketing, digital channel management, and global campaign support, partnering cross-functionally with product marketing, commercial excellence, regional marketing, and IT.



Successful candidates must operate at both a strategic level, developing cutting-edge digital marketing solutions, and at a tactical level, analyzing data, solving problems, and driving execution across multiple priorities.

What you will do

• Lead digital marketing strategy and execution for the ACHIEV® platform across paid, owned, and earned channels (SEM, display, LinkedIn, email, organic, and content), driving current user acquisition, engagement, and retention.
• Plan and execute multi-channel marketing campaigns aligned with ACHIEV® business objectives, ensuring consistent messaging, brand standards, and optimized funnel performance from awareness through registration to platform activation.
• Own marketing automation strategy for ACHIEV®, including lead nurturing flows, onboarding sequences, re-engagement campaigns, and full customer lifecycle marketing programs.
• Manage digital content strategy in collaboration with internal and external

📌 Senior Manager, Global Digital Marketing Gurugram
🏢 Lonza
📍 Gurugram