The Marketing Operations Specialist streamlines marketing coordination by developing process, driving operational excellence, and leveraging technology to enable effective and impactful marketing execution — ensuring measurable data is captured to inform future efforts. This role is at the center for all marketing events and cross-functional execution.

The role operates in two distinct modes depending on the workstream. On owned surfaces — landing pages, app store optimization, and the reviews program — this person is the primary builder and executor, responsible end-to-end for implementation, QA, and reporting. On cross-functional marketing execution, the role shifts to coordination: setting timelines, building checklists, and holding the team accountable to the plan without necessarily doing the work itself.

Across both modes, the operating standard is the same: support operational needs through existing software and processes or developing recent solutions, with a non-negotiable focus on ensuring that reporting exists, documentation is robust, and execution is flawless in testing.





Cross-Functional Marketing Execution (Ringmaster)

Serve as the operational lead for all cross-functional marketing events and launches — setting timelines, building checklists, assigning responsible parties, and driving accountability through to completion.

Partner with Integrated Marketing to establish a shared execution calendar with clear ownership at each step.

Maintain checklists for all marketing execution tasks, ensuring each item has a named owner and a designated reviewer to reduce error rates.

Monitor checklist adherence across teams; update workflows as processes evolve and recent surfaces are added.

Identify customer touchpoints that can increase engagement and LTV; document responsible parties for each touchpoint's ongoing update and maintenance.

Landing Page Strategy & Development

Build marketing-owned landing pages that serve the needs of the broader marketing team —

📌 Marketing Operations Specialist Gurugram
🏢 Articore Group
📍 Gurugram