Meta Ads Specialist

Company: Zyrax Fitness
Job Type: Full-time
Location: Agra / Onsite

Job Overview

We are looking for a Meta Ads Specialist to plan, execute, monitor, and optimize paid advertising campaigns across Facebook and Instagram. The ideal candidate should have hands-on experience with Meta Ads Manager and a strong understanding of performance marketing.

Key Responsibilities
Plan and manage Facebook & Instagram advertising campaigns.
Set up and optimize campaigns, ad sets, audiences, and creatives.
Conduct audience research and identify relevant targeting opportunities.
Monitor key metrics such as CPL, CPA, CTR, CPC, ROAS, and conversion rates.
Continuously optimize campaigns to improve performance and lead quality.
Conduct A/B testing for creatives, audiences, ad copies, and campaign strategies.
Track campaign budgets and ensure productive ad spend.
Analyze campaign performance and prepare regular reports.
Coordinate with the creative and sales teams to improve ad performance and lead conversion.
Stay updated with Meta Ads updates, trends,



and best practices.

Requirements
Hands-on experience with Meta Ads Manager.
Strong understanding of Facebook & Instagram advertising.
Knowledge of performance marketing and lead-generation campaigns.
Ability to analyze campaign data and make data-driven decisions.
Good understanding of ROAS, CPL, CPA, CTR, and conversion tracking.
Experience with A/B testing and campaign optimization.
Robust analytical and problem-solving skills.
Good communication skills.

Preferred
Experience in lead generation and conversion-focused campaigns.
Knowledge of Meta Pixel, Events Manager, and conversion tracking.
Experience working with fitness, wellness, D2C, or service-based businesses is a plus.

What We Offer
Full-time opportunity
Growth and learning prospects
Performance-based incentives
Dynamic and growth-oriented work environment

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Meta Ads Specialist Agra (India)
🏢 Zyrax Fitness
📍 India