Summary

We are seeking a strategic and data-focused Performance Marketing Specialist to oversee the end-to-end lifecycle of paid digital advertising initiatives across major platforms such as Google and Meta. This role is critical for driving growth, as the successful candidate will be responsible for planning, executing, and refining campaigns to maximize return on investment. The ideal skilled will possess extensive practical experience in managing campaign operations, analyzing performance metrics, generating high-quality leads, and optimizing conversion rates. Furthermore, they must demonstrate the ability to transform complex data sets into transparent, actionable business strategies that align with organizational goals.

Responsibilities

• Formulate and implement performance marketing strategies that directly support specific client or business objectives.

• Oversee the planning, deployment, and ongoing management of advertising campaigns across Google Ads, Meta Ads, and other pertinent channels.





• Administer campaign budgets with a focus on optimizing expenditure to secure the highest possible return on investment.

• Execute comprehensive research initiatives, including keyword analysis, audience profiling, competitor benchmarking, and market trend assessment.

• Configure and refine diverse campaign types, including Search, Display, YouTube, Performance Max, Meta Lead Generation, Conversion, and Retargeting ads.

• Continuously track campaign performance to proactively uncover and capitalize on areas for enhancement.

• Fine-tune critical elements such as bidding strategies, budget allocation, keywords, audience targeting, ad placements, creative assets, and copy.

• Design and execute A/B testing protocols across various creatives, audience segments, ad copy variations, and landing pages.

• Utilize tools like GA4, Google Ads, Meta Ads Manager, and other reporting software to conduct deep-dive performance analysis.

• Track and enhance key performance i

📌 Performance Marketing Executive 3dm Agency Hyderabad
🏢 Digital Nest
📍 Hyderabad