Job Description

You will spend most of your time on:

● Manage and optimize paid marketing campaigns across multiple channels (Google,

Meta, ASA, Unity, AppLovin, Liftoff, etc.) to drive user acquisition and engagement.

● Monitor key performance metrics such as ROAS, CAC, LTV, CTR, and conversion rates,

ensuring campaigns meet growth and efficiency targets.

● Conduct regular data analysis to identify trends, insights, and prospects for

improvement.

● Collaborate with the founder‐led marketing team to align campaigns with overall

strategy and business goals.

● Oversee marketing creatives (ads, visuals, copy, playables) to ensure they are engaging

and effective—creativity is a plus.

● Run A/B tests and experiment with recent campaign ideas to continuously improve

performance.

● Prepare concise reports and dashboards to communicate campaign results and learnings

to senior management.

What we want to see in your experience:

● 2+ years of experience in Performance marketing (must)

● Proven success in managing paid marketing campaigns with measurable results.





● Robust analytical skills to track ROAS, CAC, LTV, and other performance metrics.

● Ability to translate data into actionable insights and strategies.

● Experience collaborating within a founder‐led marketing function.

● Creativity in overseeing marketing creatives.

What we are looking for in you as a colleague

● Ability to collaborate and meet deadlines

● Self-driven, responsible, and curious to learn

● Passionate

● Attention to detail

● Excellent in English, written and spoken

Pay: ₹191,000.00 - ₹1,200,000.00 per year

Application Question(s):
What is your Expected CTC in LPA? (9.5)
What is your notice period in days? (15)

Experience:
overall: 2 years (Required)
Performance Marketing: 2 years (Required)
App install campaign: 2 years (Required)
Subscription Apps: 2 years (Required)
ASO: 2 years (Required)
Google ADS: 2 years (Required)
Meta Ads: 2 years (Required)

Work Location: In person

📌 Performance Marketing Specialist Noida
🏢 OptimHire
📍 Noida