Job Brief

We are looking for an enthusiastic and data-driven Digital Marketing Executive to join our growing marketing team. You will assist in the planning, execution, and optimization of our digital presence across search engines, social media platforms, and email channels. The ideal candidate combines creative content sensibilities with an analytical mindset to ensure maximum return on investment (ROI) for all online initiatives.

Key Responsibilities
Campaign Execution: Plan and implement digital marketing campaigns across SEO, SEM, social media, and email channels.
Social Media Management: Manage and monitor the company's daily presence on platforms like LinkedIn, Instagram, and Facebook, including content calendars and community engagement.
Paid Advertising: Launch and optimize pay-per-click (PPC) and paid social campaigns via Google Ads and Meta Ads Manager.
SEO & Content Optimization: Perform keyword research, on-page optimization, and assist in drafting engaging copy for blogs, newsletters, and promotional emails.
Analytics & Reporting: Track key performance indicators (KPIs) and analyze website traffic using Google Analytics to prepare actionable performance reports.




Cross-Functional Collaboration: Work closely with graphic designers and internal sales stakeholders to maintain consistent brand messaging and improve user conversion funnels.

Requirements and Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
Experience: 1 to 3 years of proven hands-on experience in a digital marketing or similar execution-focused role.
Technical Skills: Familiarity with SEO best practices, PPC campaign setup, content management systems (e.g., WordPress), and email marketing software.
Analytical Skills: Proficiency in interpreting web metrics and performance data to guide campaign adjustments.
Soft Skills: Excellent written and verbal communication abilities, robust time management, and creative problem-solving skills.
Certifications: Recognized credentials such as Google Ads, Google Analytics, or HubSpot certifications are a robust plus.

Pay: ₹15,000.00 - ₹16,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist Ludhiana
🏢 Ganpati Enterprises
📍 Ludhiana