07 Oct
|
The Intelligent Marketers
|
Borivali
07 Oct
The Intelligent Marketers
Borivali
VP of Marketing and Sales at Wellness Vibe
For 13 years, Wellness Vibe has taken sound as a path to healing from an ancient practice into the Indian mainstream. Our work has been recognized by UNESCO and the Times Group, and has earned the attention of Tata Memorial and Cooper Hospital. Now we are building and naming a recent category, DNA Repatterning, and we need a leader to build the growth engine behind it.
About the Role
You will own the entire revenue engine: the marketing that brings people in and the sales that turns them into clients. This is a marketing led role. You will report to the CEO and work closely with our Founder, who delivers our core webinar and shapes our positioning.
What You Will Do
Run our paid acquisition engine and direct the performance agencies behind it
Build our organic and content engine to establish DNA Repatterning as a category
Hold our sales team accountable to targets
Build a one to one funnel that uses the time between webinar cycles
Keep our brand and category language consistent across every channel
Build PR and authority from the credibility we already have
What We Are Looking For
7 or more years in marketing leadership, with real ownership of a performance marketing engine
A track record of owning a revenue number
Comfort directing agencies and holding a sales team to targets, even if you did not come up through sales
Robust command of positioning and messaging
Experience turning a founder's vision into an executable plan
Genuine interest in building a category
What Success Looks Like
Overall revenue greater than ₹1.5 crore per cycle
Approximately 5,146 L0 registrations per cycle
Blended cost per registration at or below ₹1,000
Show up rate of at least 60 percent
Approximately 309 L1 closes, 52 L2 closes, 10 to 11 L3 closes, and 93 Direct Sell closes per cycle
Category defining content published on a weekly cadence
Direct involvement in our category creation milestones: documented strategy, executed content, and a successful Lightning Strike
Pay: ₹120,000.00 - ₹150,000.00 per month
Perks:
Paid sick time
Paid time off
Application Question(s):
How many years have you owned a performance marketing budget?
What was your blended cost per lead or customer acquisition cost in your most recent role?
Have you been accountable for a revenue target?
Are you comfortable with the pay range of ₹1,20,000 to ₹1,50,000 per month?
What is your notice period?
Work Location: Hybrid remote in Borivali, Mumbai, Maharashtra
📌 Vp Of Marketing And Sales Borivali
🏢 The Intelligent Marketers
📍 Borivali