Digital Media Executive

Experience: 1–3 Years
Industry Preference: Digital / Media / Advertising Agency
Employment Type: Full time

Role Overview

We are looking for a Digital Media Executive with 1–3 years of hands-on experience in planning, executing, optimizing, and reporting digital media campaigns across multiple platforms and business categories.

The candidate should have a robust understanding of the complete digital advertising ecosystem, including Google Ads, Meta Ads, Programmatic Advertising, In-App Advertising, Performance Marketing, E-commerce Marketing and other digital media channels.

The role will focus on delivering measurable business outcomes including brand awareness, audience growth, follower acquisition, lead generation, app installs, customer acquisition, e-commerce sales and revenue growth.

Key Roles & Responsibilities

Digital Media Planning & Strategy
Develop integrated digital media plans based on client briefs, marketing objectives, target audiences and budgets.
Recommend the appropriate mix of digital channels across awareness,



consideration, lead generation, conversion and retention.
Prepare media plans covering budgets, platforms, targeting, campaign objectives, estimated reach, impressions, clicks, leads, conversions and other relevant KPIs.
Understand different business categories and customize digital media strategies according to their respective customer journeys.
Conduct competitor, audience and media consumption analysis to support campaign planning.

Google Ads
Plan, execute and optimize campaigns across:
Google Search
Google Display Network
YouTube
Performance Max
Shopping campaigns
Demand Gen and other relevant Google advertising solutions
Conduct keyword research, audience targeting and campaign structuring.
Monitor CPC, CTR, CPL, CPA, ROAS and conversion performance.
Continuously optimize campaigns to improve efficiency and business outcomes.

Meta Advertising
Manage paid campaigns across

📌 Digital Media Executive Mumbai
🏢 YX MEDIA NETWORK PRIVATE
📍 Mumbai