08 Oct
|
Simprosys
|
India
Job Overview
We’re looking for a Meta Ads Expert / Account Manager to own the performance, growth, and strategic planning of our highest-value advertisers.
The ideal candidate should have strong hands-on expertise in Meta Ads, combined with the ability to understand business objectives, build scalable media strategies, communicate insights to Stakeholders, and proactively drive account growth.
What You Will Do
- 3-7 years of experience in Meta Ad account management.
- Be the primary strategic point of contact for high-spending advertisers.
- Build strong, trust-driven relationships and understand merchants' business and growth objectives.
- Own the media planning, budgeting, campaign strategy, optimisation, and scaling of Meta Ads accounts.
- Develop and execute strategies across Facebook & Instagram advertising.
- Plan and manage campaigns.
- Identify the right campaign structure, audience mix, creative strategy, and product mix based on business goals.
- Analyse campaign performance and provide clear data-backed recommendations.
- Strong expertise in Meta Ads Manager, Business Manager, Events Manager, and Ads Reporting.
- Proven experience managing and scaling significant advertising budgets.
- Strong understanding of Meta attribution, funnel strategy, audience segmentation, and campaign measurement.
- Strong analytical and problem-solving skills with a data-first approach.
- Ability to translate campaign data into clear business recommendations.
- Excellent stakeholder management skills.
- Strong ownership mindset with the ability to independently manage a portfolio of accounts.
- Meta Conversion Pixel set-up and tracking detail understanding must.
Nice to Have
- Experience managing e-commerce/D2C brands or large advertiser portfolios.
- Experience with Shopify or other e-commerce platforms.
- Knowledge of product catalogs, feeds, and e-commerce tracking.
- Exposure to Google Ads, Microsoft Ads, Tik Tok Ads, or other paid media platforms.
- Understanding of GA4, attribution tools, CRO, and marketing analytics.
- Meta Blueprint certification or relevant industry certifications.
What Success Looks Like
- Consistent improvement in ROAS and campaign efficiency.
- Revenue and budget growth across the assigned portfolio.
- Solid retention and relationship depth.
- Increased adoption of strategic recommendations.
- Successful scaling of high-performing accounts.
- Proactive identification and resolution of account performance challenges.
- Ability to guide through Meta platform changes, market trends, and evolving advertising strategies
. Skillset Required: Meta Ads, Meta Ads Manager, Business Manager, Events Manager, Ads Reporting, Meta attribution, Funnel strategy, Audience segmentation, Campaign measurement, Analytical skills, Problem-solving, Data-first approach, Business recommendations, Stakeholder management, Ownership mindset, Meta Conversion Pixel setup, E-commerce platforms, Shopify, Product catalogs, Product feeds, E-commerce tracking, Google Ads, Microsoft Ads, Tik Tok Ads, Paid media platforms, GA4, Attribution tools, CRO, Marketing analytics
📌 Ads Account Specialist / Manager- Meta (India)
🏢 Simprosys
📍 India