Key Responsibilities

SEO – Primary Focus

- Develop and execute SEO strategies for B2B lead generation.
- Perform Technical SEO including website speed, performance, crawlability, indexing, and Schema Markup.
- Manage On-Page SEO including content optimization, internal linking, website structure, and metadata.
- Execute Off-Page SEO including backlink building, citations, and Google Business Profile optimization.
- Conduct keyword research based on search intent, business problems, and commercial intent.
- Analyze competitors, keywords, backlinks, rankings, and content opportunities.
- Improve domain authority, page authority, and overall website visibility.
- Monitor keyword rankings, organic traffic, conversions, and lead generation.
- Implement AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.
- Optimize landing pages for SEO, user experience, and conversions.
- Identify and resolve SEO issues affecting website performance and rankings.

Lead Generation & Paid Marketing

- Generate qualified B2B leads through SEO, organic social media, and paid campaigns.
- Plan, manage, and optimize Google Ads campaigns.
- Conduct keyword research for paid campaigns based on client problems and search intent.
- Manage Meta and LinkedIn Ads when required.
- Track campaign performance, CPL, conversions, and lead quality.
- Work with the Sales team to improve lead quality and conversion.

Social Media

- Manage company social media platforms.
- Plan and maintain social media content calendars.
- Monitor post analytics, engagement, reach, and performance.
- Coordinate with the design/content team for marketing campaigns.
- Basic Canva and VN knowledge is preferred.
- Content shooting experience is an added advantage.





Analytics & Tools

- Google Analytics
- Google Search Console
- Google Ads
- Google Tag Manager
- SEMrush
- Microsoft Clarity
- Apollo
- Canva
- VN
- AI tools such as Claude and other AI marketing tools

Team & Client Coordination

- Coordinate with Sales, Development, Design, and Content teams.
- Work with the Sales team to understand lead quality and improve lead generation.
- Participate in client discussions when required.
- Prepare performance reports with insights and recommendations.
- Manage multiple marketing activities and timelines.

Qualifications

- 2+ years of experience in Digital Marketing with strong SEO expertise.
- Strong hands-on experience in Technical, On-Page, and Off-Page SEO.
- Strong understanding of keyword research and search intent.
- Experience in B2B lead generation.
- Knowledge of AEO, GEO, landing page optimization, and conversion optimization.
- Experience with Google Analytics, Search Console, SEMrush, Google Ads, and Microsoft Clarity.
- Good analytical, communication, and problem-solving skills.
- Experience working with Sales and cross-functional teams.
- Strong understanding of current SEO practices and AI-driven search.

Preferred

- Experience in B2B IT / Software / Technology services.
- Graphic designing knowledge.
- Basic video editing.
- Content shooting experience.
- Experience using AI tools for marketing, research, content, and workflow automation.

Pay: ₹25,000.00 - ₹30,000.00 per month

Advantages:

- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off
- Work from home

Education:

- Bachelor's (Required)

Experience:

- SEO tools: 2 years (Required)
- Digital marketing: 2 years (Required)

Work Location: In person

📌 Digital Marketing Specialist (Sahibzada Ajit Singh Nagar)
🏢 Codigo Mantra
📍 Sahibzada Ajit Singh Nagar