YANA IVF & FERTILITY CENTREJOB DESCRIPTION – CENTRE HEAD1. POSITION DETAILS

Position: Centre Head – IVF Centre
Department: Operations / Centre Management
Reports To: Cluster Head / Head – Operations
Location: Nagercoil / Sasthamkotta / Punalur / Ernakulam
Employment Type: Full-Time
Joining: Immediate Joiners Preferred
Experience: Relevant experience in IVF / Fertility Centre operations preferred
Industry: IVF / Fertility / Healthcare

2. JOB PURPOSE

The Centre Head is responsible for the overall management, operational performance, patient experience, revenue performance and team effectiveness of the assigned IVF Centre.

The position requires strong experience in IVF centre operations, patient coordination, counselling, conversion, team management and healthcare administration.

The Centre Head will act as the single-point operational leader of the centre, ensuring that clinical, administrative, patient-care, marketing and financial activities function smoothly and according to YANA standards.

3. KEY RESPONSIBILITIESA. CENTRE OPERATIONS

- Take complete responsibility for the day-to-day functioning of the IVF Centre.
- Ensure that the centre opens and operates according to approved timings.
- Monitor patient flow from enquiry/lead to consultation, counselling, investigation, treatment and follow-up.
- Ensure smooth coordination between:
- Doctors
- IVF consultants
- Embryology
- Nursing
- Counsellors
- Front office
- Billing
- Pharmacy
- Lab
- Telecalling
- Marketing
- Administration
- Ensure that all operational SOPs are followed.
- Identify operational bottlenecks and take corrective action.
- Escalate major operational issues to the Cluster Head / Management without delay.
- Maintain appropriate staffing and duty allocation.
- Monitor attendance, punctuality and discipline of centre employees.

4. PATIENT FLOW & EXPERIENCE





The Centre Head shall be responsible for improving the complete patient journey.

Patient Journey

Lead → Appointment → Visit → Consultation → Counselling → Investigation → Treatment Decision → IVF Start → Procedure → Follow-up

Responsibilities include:

- Monitor daily new patient footfall.
- Monitor review patient footfall.
- Track appointments versus actual visits.
- Track consultation completion.
- Monitor counselling completion.
- Follow up on patients who have not converted.
- Identify reasons for patient dropouts.
- Ensure timely follow-up of postponed cases.
- Monitor patient complaints and resolve them promptly.
- Ensure proper patient tagging and source identification.
- Ensure patients receive explicit information regarding treatment packages and payment procedures.
- Maintain high standards of patient hospitality and confidentiality.

5. IVF COUNSELLING & CONVERSION

This is a critical responsibility of the Centre Head.

The Centre Head shall:

- Monitor daily IVF counselling numbers.
- Review counsellor performance every day.
- Track:
- Patients counselled
- Patients converted
- IVF starts
- Dropouts
- Postponed cases
- Lost cases
- Review all non-converted IVF cases.
- Ensure systematic follow-up of every eligible patient.
- Monitor reasons for non-conversion.
- Ensure that patients are followed up according to the approved follow-up schedule.
- Coordinate with doctors and counsellors for difficult cases.
- Ensure that treatment-related communication is accurate and ethical.
- Ensure that no eligible patient is missed due to poor follow-up.





Daily Conversion MonitoringMetricDaily TargetActualVarianceNew PatientsIVF CounsellingCounselling ConversionIVF StartsReview PatientsFollow-ups CompletedDropouts Recovered6. REVENUE & BUSINESS PERFORMANCE

The Centre Head will be responsible for achieving the approved centre-level business targets.

Monitor:

- Daily revenue
- Monthly revenue
- IVF revenue
- OP revenue
- IP revenue
- Pharmacy revenue
- Laboratory revenue
- Procedures
- Treatment packages
- Collection
- Outstanding receivables
- Refunds
- Discounts
- Conversion revenue

The Centre Head shall review centre performance against the monthly target and immediately initiate corrective action when there is a shortfall.

Daily Review

Target → Actual → Variance → Reason → Corrective Action → Responsible Person → Deadline

7. COLLECTION & FINANCIAL CONTROL

- Monitor daily cash and digital collections.
- Ensure timely bank deposit of collections.
- Verify daily collection reports.
- Monitor pending patient payments.
- Follow up on outstanding receivables.
- Ensure approved discounts only.
- Monitor package billing and collection.
- Ensure refunds are processed only through approved procedures.
- Coordinate with Finance for reconciliation.
- Report financial discrepancies immediately.

8. TEAM MANAGEMENT

The Centre Head shall manage the centre team effectively.

Team may include:

- IVF Consultant / Gynaecologist
- Centre Manager / Operations team
- IVF Counsellors
- Nurses
- Embryology team
- Front Office
- Billing
- Pharmacy
- Lab
- Telecallers
- Marketing Executive
- PRO
- Housekeeping
- Security

Responsibilities

- Allocate duties.
- Monitor productivity.
- Conduct daily briefings.
- Conduct periodic performance reviews.
- Identify training requirements.

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Centre Head- IVF experience only (Kollam)
🏢 Yana IVF & Fertility Centre
📍 Kollam