08 Oct
|
Chavara Ad Media, Kottayam
|
Kottayam
08 Oct
Chavara Ad Media, Kottayam
Kottayam
We are seeking a creative and result-driven Digital Marketing Executive to manage and enhance our digital presence across social media and online platforms for our diverse clientele.
- Manage social media platforms including Instagram, Facebook, YouTube, Google Business Profile, and LinkedIn.
- Plan and maintain a monthly social media content calendar.
- Create and coordinate engaging content such as reels, posts, stories, videos, and promotional creatives.
- Coordinate with the photography/videography team for food shoots, product shoots, and promotional campaigns.
Key Responsibilities
- Plan, create, manage, and optimize campaigns across Meta Ads and Google Ads.
- Manage Meta campaigns including Sales, Advantage+ Shopping, Retargeting, Lookalike, and Custom Audience campaigns.
- Manage Google campaigns including Search, Shopping, Performance Max, Display, and Remarketing.
- Monitor daily performance and optimize campaigns based on ROAS, CAC/CPA, CTR, CPC, conversions, and revenue.
- Scale profitable campaigns while maintaining advertising cost efficiency.
- Conduct audience, competitor, keyword, product, and market research.
- Test creatives, ad copies, hooks, offers, audiences, landing pages, and campaign structures.
- Identify winning and underperforming campaigns and take timely optimization actions.
- Collaborate with creative and content teams to develop high-converting static ads, videos, UGC concepts, and ad copies.
- Analyze website funnel performance and recommend improvements to increase conversion rates.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Track spend, revenue, ROAS, CAC, conversion rate, and other key performance indicators.
- Stay updated with changes, trends, tools, and recent features across Google and Meta advertising platforms.
Pay: From ₹15,000.00 per month
Work Location: In person
📌 Digital Marketing Interns (Kottayam)
🏢 Chavara Ad Media, Kottayam
📍 Kottayam