Job Description – Senior Lead Generation Specialist
Position: Senior Lead Generation Specialist
Experience: 3–6 Years
Location: Mohali
Shift: Night Shift | 6:00 PM – 3:00 AM
Employment Type: Full-Time
About the Role:
We are looking for an experienced Senior Lead Generation Specialist to identify and generate potential B2B clients and support the sales team with qualified leads. The ideal candidate should have strong experience in prospecting, client research, and lead generation for international markets.
Key Responsibilities:
- Generate qualified B2B leads through various online and offline channels.
- Research target companies, industries, and decision-makers.
- Use platforms such as LinkedIn, Sales Navigator, Apollo, and other lead-generation tools.
- Identify and connect with potential clients through LinkedIn and other relevant channels.
- Conduct cold calling and other prospecting activities when required.
- Understand client requirements and qualify leads based on business needs.
- Maintain and regularly update the lead/prospect database.
- Follow up with prospects and ensure timely communication.
- Coordinate with the Business Development/Sales team for qualified lead handover.
- Track daily lead-generation activities and maintain performance reports.
- Achieve assigned lead-generation and prospecting targets.
- Explore new channels and strategies to improve lead quality and conversion.
Requirements:
- 3–6 years of experience in Lead Generation, B2B Sales, Business Development, or Inside Sales.
- Strong experience in B2B lead generation and international market prospecting.
- Good knowledge of LinkedIn, Sales Navigator, Apollo, and similar tools.
- Strong research and prospecting skills.
- Valuable communication and interpersonal skills.
- Experience with cold calling and lead qualification is preferred.
- Target-oriented with good follow-up skills.
- Ability to independently manage lead-generation activities.
- Comfortable working in the night shift (6 PM – 3 AM).