About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description:

Job Description

Position

Associate Vice President – Strategic Initiatives

Incumbent

NA

Department

Direct Sales Force

Function

Direct Sales Force – Strategic Initiatives

Reporting to

Head - Direct Sales Force

Band

3

Location

HO, Gurgaon

Team size (D/I)

0

JOB SUMMARY:

Responsible for Ideating and Implementing Strategic Initiatives for Direct Sales Force channel (Cross sell / Defense/ Cat Axis / Elite/SPARC) by partnering closely with other functions in the organization and focusing on the following core areas:

- New business model and market testing

- Smart customer targeting through analytics and market intelligence

- Frontline digital enablement to drive ‘need-based selling’

- Initiatives to improve Sales efficiency / Productivity

- Engagement through marketing initiatives





- Intersection Management with other functions like Product, Marketing, Digital, AI, Ecom, Axis

- Growth in new markets – NRI, Annuity, BI

- New product launch

- External Stakeholder management

- Call Center Management

KEY RESPONSIBILITIES:

Strategic Planning

- Participate in annual strategic & business planning for the channel in line with company’s objective.

- Collaborate with cross-functional teams to ensure key objectives and MOS of the Channel are met

- Design and implement key strategic levers for organization and channel priorities

- Build strong relationship with all cross functional teams and influence them for prioritization of key initiatives

- Tap the market (Smart customer targeting) through analytics driven solicitation, sales tools, launch & drive targeted initiatives for Affluent & top city customers

- Leverage technology enablement for exploring ‘need based selling’

- Develop and monitor key performance indicators and management information to monitor the business quality, portfolio management and performance efficiency

- Explore new/improved market and distribution opportunities for strategic and financial growth of the channel

- Responsible for execution of new initiatives by partnering closely with internal stake holders at Channel / Zone level





- Streamline and enable business in new markets – NRI, BI and Annuity

- Deliver quality inputs of Board/ management discussions

- External stakeholder management in CAT Axis (Axis Bank) in terms of weekly reviews, monthly planning and updates and escalation management

- Develop and monitor performance of SPARC Call Center to enable lead generation in line with Business plan

MEASURE OF SUCCESS:

- Achievement of Adj. MFYP business plan through Strategic initiatives

- Success of new initiatives

- Adoption of Technology

- Relationship Management

MINIMUM/SPECIFIC EXPERIENCE:

- MBA with 15 - 18 years of relevant business experience in life insurance industry

- Should have good track record of developing sales and distribution capacity

- Experienced in strategy development

- Analytical skills & process orientation

- Robust presentation & communication skills

- Strong relationship, networking & negotiation skills

- Working with and through others

- Ability to think creatively

KEY RELATIONSHIPS (INTERNAL /EXTERNAL)

- DSF channel head

- Vertical heads

- Business Planning & Analytics team

- Sales Promotion Team

- Training Team

- Operations

- Product, Marketing, Digital, AI, Ecom, Axis

- External – Axis Bank; SPARC Call Centre

KEY COMPETENCIES/SKILLS REQUIRED

- Business Strategy

- Result Orientation

- Innovation

- Problem Solving & Decision Making

- Strategic Planning & Execution

- Leading People

- Effective Management of Process

- Digital sufficiency

State:

Home Office

Branch:

Gurugram -90C

Department:

Direct Sales Force

Function:

DSF - Strategic Initiatives

Posted On:

07-Oct-2026

📌 Assistant Vice President - Strategic Initiatives (India)
🏢 AxisMaxlife
📍 India