What You Will Do

- Map the customer journey for each brand: every step from first ad click to repeat purchase or rebooking, documented, with drop-off measured at each stage

- Own conversion on landing pages, product pages and checkout: decide what each page must say and show, brief the web designer on visuals, and own whether it converts

- Run the testing program: at least one live A/B test at all times, each with a written hypothesis and a decided outcome

- Build retention in GoHighLevel, hands on: post-purchase, reorder, win-back, review request and salon rebooking flows across email, SMS and WhatsApp, with every failure path handled

- Put AI to real work in those flows: personalization, reply handling, segmentation and lead scoring, using GoHighLevel's AI features and n8n

- Design retargeting by journey stage: audiences, time windows, exclusions and what each ad says. Our paid ads lead builds and runs it in the ad accounts

- Approve every customer-facing message: AI drafts, you own the words, the brand voice and the accuracy, including health claims for our wellness brands

- Keep every message compliant: consent capture, opt-outs, CASL for Canada, and SMS registration and consent rules for the US

- Report weekly in numbers: conversion rate, repeat purchase rate, rebooking rate and revenue from automated flows, against last week,



with the why

What We Are Looking For

- GoHighLevel fluency, demonstrated: pipelines, workflows with branching and error handling, forms and calendars. You will build a retention flow in a live GHL account during the interview. If you cannot, do not apply

- A journey you personally mapped, a leak you found, a flow or test you shipped, and the number that moved: you will walk us through it

- CRO diagnosis order: given a page that does not convert, you check the highest-impact causes first and know what a bad finding looks like

- Retention thinking in numbers: repeat purchase rate, time between orders, cohorts, and which flow moved which of them

- Retargeting literacy: audiences, windows, exclusions and frequency, explained in plain language

- Working knowledge of consent and messaging rules for customers in Canada and the US

- Fluency with AI tools for drafts, analysis and automation, and honesty about where you used them

- Written clarity: journey maps, briefs and weekly reports a founder reads in two minutes

- Honesty about what did not work: true numbers are the culture, and 'I do not know yet' is always an acceptable answer

Pay: ₹15,000.00 - ₹40,000.00 per month

Work Location: Remote

📌 CRO Retention & GHL Specialist (India)
🏢 Classboxes Technologies Pvt
📍 India