Social Media Manager

VSE India and Subsidiaries | Full-time | 5 to 8 years' experience

Role

Own the social media presence of VSE India and each of its subsidiaries across Instagram, YouTube, X

(Twitter), LinkedIn, Facebook and the Meta ecosystem. Build one consistent, credible brand voice for the

group while letting each subsidiary keep an identity suited to its audience.

Responsibilities

- Set the social strategy, content pillars, tone and posting cadence for VSE India and every subsidiary maintain monthly and quarterly content calendars.
- Oversee content from idea to publishing: reels and shorts, carousels, long-form video, live streams, LinkedIn posts and articles, and X threads.
- Manage creatives, freelancers and agencies; ensure all content follows brand guidelines.
- Run paid campaigns on Meta, LinkedIn, YouTube and X; manage budgets, targeting, testing and tracking.
- Lead community management: respond to comments, DMs and mentions, monitor sentiment, and handle escalations and crises.
- Manage influencer, creator and employee advocacy partnerships; support event and launch coverage.
- Report weekly and monthly on reach, engagement, growth, leads and cost, with clear recommendations.
- Ensure compliance with advertising, disclosure and copyright rules, and secure all brand accounts.

Platform Focus

- Instagram: brand storytelling, Reels, Stories, creator collaborations.
- YouTube: long-form video, Shorts,



SEO and channel growth.
- X (Twitter): real-time updates, announcements and conversations.
- LinkedIn: thought leadership, corporate communication, hiring and B2B leads.
- Facebook and Meta: community, events, Business Suite, Ads Manager and WhatsApp Business.

Expectations

- Consistent growth in followers, reach and engagement across all brands, reported as trends over time.
- Measurable business results: leads, conversions and return on ad spend.
- On-time publishing, fast response times and zero unmanaged reputation incidents.
- Clear group-level reporting with brand-level detail for leadership.
- Proactive use of recent platform features, trends and tools.

Requirements

- Bachelor's degree in Marketing, Communications, Media or a related field.
- 5 to 8 years in social media management, including multi-brand experience.
- Strong skills in Meta Business Suite and Ads Manager, LinkedIn Campaign Manager, YouTube Studio and analytics tools.
- Excellent writing, analytical and leadership skills; basic video and design familiarity is a plus.

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Education:

- Bachelor's (Required)

Experience:

- Social Media: 5 years (Required)

Language:

- English (Required)

Work Location: In person

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