JOB DESCRIPTION – ASSISTANT SALES MANAGER (HCV)

Company: Samal Auto India
Branch: Joda
Department: Sales – HCV
Designation: Assistant Sales Manager (ASM)
Reporting To: Branch Manager / Branch Head / Sales Head
Location: Joda, Odisha

Job Purpose

To support the HCV Sales function by achieving sales targets, developing the market, managing the sales team, generating new business opportunities, and ensuring effective customer relationship management.

Key Responsibilities

- Sales Target Achievement
- Achieve monthly, quarterly and annual HCV sales targets.
- Prepare and monitor sales plans to achieve assigned targets.
- Team Management
- Guide, supervise and motivate DSEs/Sales Executives.
- Monitor daily activities, customer visits, leads and follow-ups.
- Conduct regular team reviews and provide necessary guidance.
- Market Development
- Identify new customers, markets and business opportunities.
- Develop relationships with fleet owners, transporters, contractors and other commercial vehicle customers.
- Monitor competitor activities and market trends.
- Lead & Customer Management
- Ensure proper follow-up of leads and enquiries.
- Support the team in customer meetings and negotiations.
- Maintain strong customer relationships and improve customer satisfaction.
- HCV Product & Process Knowledge
- Maintain good knowledge of HCV products, specifications, applications and USPs.
- Ensure the sales team communicates product benefits effectively to customers.
- Follow company and Tata Motors sales processes.
- Sales Reporting & MIS
- Review daily sales activities and performance.




- Ensure timely submission of sales reports, forecasts and pipeline updates.
- Monitor enquiry, booking, retail and delivery status.
- Coordination
- Coordinate with Finance, Insurance, Service, Workshop, CRM/DMS and other departments for smooth customer handling and vehicle delivery.
- Coordinate with management for target achievement and business development.
- Customer & Field Visits
- Conduct regular market and customer visits.
- Support DSEs in key customer meetings and business closures.
- Generate references and repeat business.

Key Performance Indicators (KPI)

- Monthly HCV Sales Target Achievement
- Retail & Delivery Performance
- Lead Conversion Ratio
- Recent Customer Acquisition
- Customer Visit & Follow-up Performance
- Team Productivity
- Enquiry-to-Booking Conversion
- Market Development
- Customer Satisfaction
- Timely Sales Reporting & CRM/DMS Compliance

Required Qualification & Experience

- Qualification: Graduate; MBA/PGDM in Sales/Marketing preferred.
- Experience: 5–10 years in automobile/commercial vehicle sales preferred.
- Experience in HCV/CV sales will be an advantage.
- Strong communication, negotiation, team-handling and customer-management skills.
- Willingness to undertake regular field visits.

Core Competencies

Sales Leadership | Team Management | Market Development | Customer Relationship | Negotiation | HCV Product Knowledge | CRM/DMS | Reporting & MIS | Target Orientation

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

- Food provided
- Provident Fund

Work Location: In person

📌 Asst. Sales Manager (Bamebari)
🏢 Samal Auto India
📍 Bamebari