Senior Account-Based Marketing (ABM) Manager

We are looking for an experienced Account-Based Marketing (ABM) professional with 7+ years of B2B marketing experience to build and execute high-impact ABM programs across strategic, enterprise, and high-value target accounts.

This role is ideal for someone who understands how to connect account selection, intent data, paid media, content, personalization, sales outreach, marketing automation, and pipeline measurement into a coordinated account-based strategy.

You will work closely with Sales, Demand Generation, Marketing Operations, Content, and Revenue teams to identify priority accounts, increase engagement within buying committees, create qualified pipeline, and accelerate opportunities.

Key Responsibilities

- Develop and execute Account-Based Marketing (ABM) strategies across 1:1, 1, and 1 programs.
- Define and refine Ideal Customer Profiles (ICP), target account lists, account tiers, buyer personas, and buying committees.
- Partner closely with Sales, SDR/BDR, Revenue Operations, and Marketing teams to create coordinated account engagement programs.
- Build multi-channel ABM campaigns across LinkedIn Ads, Google Ads, display advertising, email, content, webinars, events, direct outreach, retargeting, and sales sequences.
- Use intent data, account engagement signals, website activity, CRM data, and third-party intelligence to identify accounts showing buying intent.
- Develop personalized campaigns, messaging, landing pages, content, and offers for strategic accounts and industries.
- Manage ABM and demand-generation platforms such as 6sense, Demandbase, RollWorks, Terminus, LinkedIn Campaign Manager, Marketo, HubSpot, Pardot/Account Engagement, Salesforce, or similar platforms.
- Develop account scoring, engagement scoring, campaign attribution, and ABM measurement frameworks.
- Monitor account progression from awareness → engagement → MQA/MQL → opportunity → pipeline → revenue.
- Track and report metrics including account penetration, target-account engagement, meetings generated, opportunity creation, pipeline influenced, pipeline sourced, win rate, deal velocity, and ROI.
- Identify opportunities to improve conversion rates throughout the B2B buyer journey.
- Work with Marketing Operations to ensure accurate CRM tracking, attribution, lead/account routing,



automation, and reporting.
- Conduct experiments across audiences, messaging, channels, content, and offers to improve campaign performance.
- Support sales teams with account insights, messaging, campaign intelligence, and engagement data.
- Develop dashboards and reports for marketing and revenue leadership.

Required Experience

- 7+ years of experience in B2B marketing, demand generation, growth marketing, digital marketing, or revenue marketing.
- Strong hands-on experience with Account-Based Marketing (ABM) programs.
- Experience working with B2B SaaS, technology, enterprise software, cybersecurity, IT, or complex B2B sales environments is strongly preferred.
- Experience building and executing campaigns against named or target account lists.
- Strong understanding of ICP development, account segmentation, buying committees, buyer personas, intent data, lead/account scoring, and sales-marketing alignment.
- Hands-on experience with one or more ABM platforms such as 6sense, Demandbase, RollWorks, Terminus, or similar technologies.
- Experience with Salesforce CRM and marketing automation platforms such as HubSpot, Marketo, Pardot/Account Engagement, or Eloqua.
- Strong experience with LinkedIn Campaign Manager / LinkedIn Ads.
- Positive understanding of paid media, retargeting, content syndication, email marketing, webinars, events, and digital demand-generation programs.
- Ability to analyze campaign, account, pipeline, and revenue data.
- Strong communication and stakeholder-management skills.
- Proven ability to work closely with Sales and Revenue teams.

Preferred Qualifications

- Experience marketing to enterprise and mid-market accounts.
- Experience running global ABM programs across North America, Europe, APAC, or multiple regions.
- Experience with intent-data providers and account intelligence platforms.
- Understanding of multi-touch attribution and marketing-sourced versus marketing-influenced pipeline.




- Experience with tools such as ZoomInfo, Apollo, Clearbit, Bombora, Clay, Outreach, Salesloft, Gong, Google Analytics, Tableau, Looker, or Power BI.
- Experience developing executive-level reporting around pipeline and revenue impact.
- Familiarity with AI-enabled marketing, personalization, enrichment, and GTM automation is a plus.

What Success Looks Like

Success in this role will be measured by:

- Increased engagement across target accounts
- Higher penetration of priority accounts and buying committees
- Growth in qualified meetings and opportunities
- Increased ABM-sourced and ABM-influenced pipeline
- Improved opportunity conversion and deal velocity
- Strong Sales and Marketing alignment
- Measurable revenue impact from ABM programs

Core Skills

Account-Based Marketing (ABM), Account Based Marketing, ABM Strategy, ABM Campaigns, Demand Generation, B2B Marketing, B2B SaaS Marketing, Revenue Marketing, Growth Marketing, Enterprise Marketing, Digital Marketing, Integrated Marketing, Target Account Marketing, Strategic Accounts, Named Account Marketing, 1:1 ABM, 1 ABM, 1 ABM, Account Segmentation, ICP Development, Ideal Customer Profile, Buyer Personas, Buying Committees, Intent Data, Account Intent, Account Scoring, Lead Scoring, Account Engagement, Pipeline Generation, Pipeline Marketing, Sales and Marketing Alignment, Marketing Automation, Marketing Operations, Revenue Operations, Campaign Management, Campaign Analytics, Attribution, Salesforce, HubSpot, Marketo, Pardot, 6sense, Demandbase, RollWorks, Terminus, LinkedIn Campaign Manager, LinkedIn Ads, Google Ads, Bombora, ZoomInfo, Outreach, Salesloft.

Experience

Required: 7+ years of B2B marketing experience
Preferred: 3+ years of hands-on Account-Based Marketing / ABM experience

Employment Type

Full-time

Seniority Level

Mid-Senior / Senior

Function

Marketing / Demand Generation / Growth Marketing / Revenue Marketing

Industry

B2B SaaS / Software / Technology

Application Requirements

Please include your resume and, where possible, examples of ABM programs you have managed, including the target-account strategy, channels used, technology stack, and measurable impact on pipeline or revenue.

Pay: ₹100,000.00 - ₹300,000.00 per month

Work Location: Remote

📌 Senior Account-Based Marketing (ABM) ManagerB Demand Generation (India)
🏢 FUTUREBLINK
📍 India