Job Summary
We are looking for a results-driven Digital Marketing & SEO Executive to plan, implement, and manage online marketing strategies that improve website traffic, brand awareness, and lead generation.
Key Responsibilities
SEO (Search Engine Optimization)
Perform keyword research using tools like Google Keyword Planner and Ahrefs
Optimize website content (on-page SEO: meta tags, headings, URLs)
Build backlinks (off-page SEO strategies)
Monitor website performance using Google Analytics and Google Search Console
Improve search engine rankings and organic traffic
Digital Marketing
Plan and execute campaigns on Facebook, Instagram, and LinkedIn
Manage paid ads (Google Ads, social media ads)
Create and optimize email marketing campaigns
Develop content strategies (blogs, social posts, landing pages)
Analytics & Reporting
Track KPIs such as traffic, conversions, and ROI
Generate monthly performance reports
Analyze campaign effectiveness and suggest improvements
Content & Website Management
Coordinate with content writers and designers
Update website content regularly (CMS platforms like WordPress)
Ensure SEO-friendly content publishing
Required Skills
Strong understanding of SEO techniques and ranking factors
Knowledge of digital marketing channels and tools
Basic understanding of HTML, CSS (preferred)
Analytical and problem-solving skills
Positive communication and writing skills