About the Role

We are looking for an experienced and result-oriented Sales & Marketing Manager to drive business growth, student acquisition, and brand visibility for our EdTech business.

The ideal candidate should have strong experience in sales, digital marketing, lead generation, customer conversion, and team management, preferably within the EdTech, education, training, or technology sector.

Key Responsibilities

- Develop and implement sales and marketing strategies to achieve business and revenue targets.
- Drive student/customer acquisition through online and offline marketing channels.
- Generate, manage, and convert leads through various channels including digital campaigns, social media, referrals, partnerships, and direct sales.
- Manage the complete sales funnel, from lead generation to counselling, conversion, and enrolment.
- Lead and motivate the sales/marketing team to achieve monthly and quarterly targets.
- Monitor sales performance, conversion ratios, lead quality, and revenue metrics.
- Develop and execute digital marketing campaigns across social media, Google, email, WhatsApp, and other relevant platforms.
- Work closely with the content and creative teams to develop campaigns, promotional materials, and engaging educational content.
- Identify new market opportunities, customer segments, partnerships, and institutional tie-ups.
- Build relationships with schools, colleges, institutions, corporates, and other potential partners where applicable.
- Conduct competitor and market analysis to identify trends and growth opportunities.




- Prepare regular sales and marketing reports and present performance insights to management.
- Optimize marketing budgets and ensure effective ROI from campaigns.
- Coordinate with academic, operations, and customer-support teams to ensure a smooth student/customer experience.
- Stay updated on EdTech industry trends, customer behaviour, and emerging digital marketing practices.

Requirements

- Bachelor's degree in Marketing, Business Administration, Management, or a related field.
- 3–6 years of experience in sales and marketing, preferably in EdTech, education, training, SaaS, or technology.
- Proven track record of achieving sales and revenue targets.
- Strong knowledge of lead generation, digital marketing, conversion strategies, and customer acquisition.
- Experience managing and motivating a sales/marketing team.
- Solid communication, negotiation, presentation, and interpersonal skills.
- Data-driven approach with the ability to analyse sales and marketing performance.
- Ability to work independently, take ownership, and deliver results in a target-driven environment.
- Knowledge of CRM systems, Google Ads, Meta Ads, social media marketing, and other digital marketing tools will be an advantage.

Pay: ₹45,000.00 - ₹60,000.00 per month

Application Question(s):

- How many years of experience do you have in Sales & Marketing, and how much of this experience is specifically in EdTech/Education?
- Have you managed a sales/marketing team? If yes, please mention the team size.

Work Location: In person

📌 Sales & Marketing Manager – EdTech (Kochi)
🏢 SCM BPO Services
📍 Kochi