Role Overview

A Restaurant Sales Manager drives revenue growth for a restaurant or restaurant group. The role covers private dining, events, corporate accounts, catering, and group bookings, and sometimes extends to overall sales performance, promotions, and customer acquisition. It sits between the front-of-house operations team and the marketing/management side of the business.

Key Responsibilities

Revenue & Sales

- Set and own monthly/quarterly sales targets
- Generate leads for private events, corporate bookings, banquets, and catering
- Prepare proposals, quotes, and menu packages for clients
- Negotiate contracts and close bookings

Client & Account Management

- Build relationships with corporate clients, event planners, hotels, and travel agents
- Handle inquiries, site visits, and tastings
- Maintain a CRM of leads, repeat clients, and follow-ups
- Resolve complaints and secure repeat business

Marketing & Promotions

- Plan promotions, seasonal campaigns, and loyalty programs
- Coordinate with marketing on social media, local partnerships, and influencer collaborations
- Track competitor pricing and offerings

Operations Coordination

- Brief the kitchen, service, and banquet teams on event requirements
- Make sure bookings are executed to the promised standard
- Work with the GM and chef on menu pricing and costing

Reporting & Analysis

- Track covers, average check, occupancy, and revenue per seat
- Analyze sales trends and report to the GM or owner
- Forecast demand and recommend pricing or capacity changes

Required Qualifications

- Education: Bachelor's degree in Hospitality Management, Business,



or Marketing (or equivalent experience)
- Experience: 3-5 years in restaurant, hotel, or F&B; sales, ideally with 1-2 years in a supervisory role
- Technical skills: CRM tools, reservation platforms (e.g., OpenTable, Resy, Zomato/EazyDiner), POS systems, MS Excel, basic financial analysis
- Languages: Local language plus English; additional languages are an advantage in tourist-heavy markets

Core Skills & CompetenciesAreaSkillsSalesProspecting, consultative selling, negotiation, closingCommunicationPresentations, written proposals, follow-up disciplineCommercialP&L; awareness, food/beverage cost understanding, pricingLeadershipCoordinating teams, delegating, motivating staffPersonalResilience, networking, attention to detail, flexibility with hoursIdeal Candidate Profile

- Outgoing, polished, and credible with high-value clients
- Comfortable with targets and numbers
- Solid local network (corporates, wedding planners, hotels)
- Organized under pressure, since events and peak periods are demanding
- Works evenings, weekends, and holidays as the business requires

Typical Working Conditions

- Mix of office work, restaurant floor, and external client meetings
- Irregular hours, including evenings and weekends
- Target-driven, with a base salary plus commission/incentives common

Key Performance Indicators (KPIs)

- Revenue vs. target (events, catering, overall)
- Number of leads generated and conversion rate
- Average booking value
- Repeat client rate
- Customer satisfaction/review scores
- Cost of sales and marketing ROI

Pay: ₹11,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Sales and Marketing Manager (Indore)
🏢 Raswada Group
📍 Indore