Location: Mumbai, Andheri East

Experience: 4+ Years

Employment Type: Full-Time

About Boston Institute of Analytics

The Boston Institute of Analytics is one of the top-ranked international education and training institutes, headquartered in Boston, USA, with 107 campuses across 7+ countries, including the United States, United Kingdom, South Africa, and India. BIA delivers industry-leading programs across new-age technical and non-technical disciplines, helping students and professionals build future-ready careers in the world's most in-demand fields. Our programs emphasize practical learning, career-focused training, and global certification pathways, enabling learners to develop the skills required to succeed in competitive global industries.

Role Overview

We are looking for an experienced PR Manager - Education & Business to strengthen BIA's presence across national and state-level media and build strong relationships with journalists, editors and media publications. The PR Manager will be responsible for developing and executing BIA's media relations and PR strategy across the education and business beats.

The role will involve building relationships with journalists and media houses, identifying relevant news opportunities, generating media coverage, developing press stories and positioning BIA's leadership, campuses, students, programmes and business initiatives across relevant media platforms.

The ideal candidate should have strong existing relationships with education, business, technology and startup journalists across national and regional/state media.

Key Responsibilities

Media Relations

· Build and maintain strong relationships with journalists, reporters, editors and media houses across India.

· Develop relationships across national media, business media, education media and state/regional media.

· Identify relevant journalists and publications covering education, business, technology, startups, careers and skill development.

· Proactively pitch BIA stories, announcements, insights and leadership perspectives to relevant media.

· Coordinate interviews, interactions and media opportunities for BIA leadership and spokespersons.

· Maintain an updated media database covering national and regional publications.

PR Strategy & Execution





· Develop and execute monthly and quarterly PR plans aligned with BIA's business and marketing objectives.

· Identify newsworthy stories from BIA's campuses, student achievements, placements, partnerships, programmes and business growth.

· Convert internal developments into strong media stories and press angles.

· Develop press releases, media pitches, story ideas, briefing notes and media communication.

· Track news cycles and identify opportunities for BIA to participate in relevant conversations.

· Develop proactive and reactive PR strategies around industry trends and emerging topics.

Education & Business Beat

· Build BIA's visibility across the education and business media ecosystem.

· Identify opportunities around topics such as:

o Higher education and professional education

o EdTech

o AI and future skills

o Employability and career development

o Industry-academia collaboration

o Skill development

o Education entrepreneurship

o Education business and expansion

o Technology and AI

o Workforce trends

o Corporate hiring and placements

· Position BIA leadership as credible voices for relevant media stories and expert commentary.

National & State Media

· Drive media coverage across national publications as well as state-level and regional publications.

· Develop state-specific PR opportunities around BIA campuses, student achievements, local hiring, partnerships and events.

· Build relationships with journalists covering education and business across key markets.

· Coordinate regional press releases and localized media campaigns.

Thought Leadership

· Identify opportunities for BIA leadership to contribute:

o Expert quotes

o Interviews

o Opinion articles

o Industry commentary

o Guest articles

o Panel discussions

o Podcasts

o Conferences and media events

· Help establish BIA's senior leadership as authoritative voices in education, AI, technology and future skills.

Media Coverage & Reporting





· Maintain a monthly PR calendar and media outreach tracker.

· Monitor media coverage and brand mentions.

· Track coverage by publication, geography, beat and campaign.

· Prepare monthly PR reports covering:

o Number of media placements

o Quality of publications

o National vs regional coverage

o Leadership mentions

o Share of voice

o Key stories generated

o PR opportunities and upcoming initiatives

Required Skills & Experience

· 4+ years of experience in PR, media relations or corporate communications.

· Strong experience working with education and/or business media.

· Existing relationships with journalists and editors across national and regional media.

· Strong understanding of the Indian media landscape.

· Experience in handling both national and state-level media outreach.

· Excellent press release, pitching and communication skills.

· Strong English writing and verbal communication skills.

· Ability to identify a news angle and convert business developments into compelling media stories.

· Solid networking and relationship-building skills.

· Ability to independently manage PR campaigns from ideation to media coverage.

· Experience working with senior management/spokespersons is preferred.

Good to Have

· Experience in EdTech, higher education, professional education, technology or startup PR.

· Existing media relationships in Mumbai and other key Indian markets.

· Experience handling business, technology and education journalists.

· Experience in thought leadership and executive positioning.

· Experience managing PR agencies or external media partners.

What We're Looking For

We are looking for someone who can generate media opportunities proactively, not someone who only distributes press releases.

The ideal candidate should understand what makes a story newsworthy, which journalist to approach, what angle to pitch and how to build long-term media relationships.

If you have strong relationships across India's education and business media and know how to turn company developments into meaningful media coverage, we'd like to hear from you.

Industry

Education

Employment Type

Full-time

Pay: ₹600,000.00 - ₹800,000.00 per year

Work Location: In person

📌 PR Manager - Education & Business Beats (Andheri East)
🏢 Boston Institute of Analytics Global Education
📍 Andheri East