Digital Marketing Manager – Integrated Marketing & Creative

Albela Films & Studios
Location: Greater Noida
Job Type: Full-time, Hybrid
Experience: 2-3 years
Salary: ₹4,20,000 – ₹5,00,000 per year

Job Overview

Albela Films & Studios is looking for an experienced and creative Digital Marketing Manager to lead our digital marketing operations and manage a multidisciplinary team handling Social Media, SEO, Website, Performance Marketing, Graphic Designing and Video Editing.

The ideal candidate should be both strategic and hands-on, with the ability to develop digital marketing strategies, manage a team, coordinate with creative and production teams, handle client accounts, track performance, and drive measurable business growth.

Key Responsibilities: Digital Marketing

- Develop and execute monthly, quarterly and annual digital marketing strategies.
- Create digital growth plans for Albela Films & Studios and its clients.
- Plan campaigns for brand awareness, engagement, lead generation and conversions.
- Conduct competitor and market research.
- Identify new digital marketing trends and opportunities.

Social Media Marketing

- Manage overall social media strategy for Instagram, Facebook, LinkedIn and YouTube.
- Plan and approve monthly content calendars.
- Oversee Reels, posts, carousels, stories and other social media content.
- Develop content pillars, campaigns and creative concepts.
- Monitor reach, engagement, followers and conversions.
- Ensure consistent brand communication and visual identity.

SEO & Website

- Develop and execute SEO strategies.
- Conduct keyword research and competitor analysis.
- Monitor on-page, off-page and technical SEO activities.
- Track organic traffic and keyword rankings.
- Coordinate website updates with the development team.
- Recommend improvements to website content, landing pages and user experience.
- Monitor website traffic, enquiries and conversions.

Performance Marketing

- Plan, execute and optimise Meta Ads and Google Ads campaigns.
- Develop audience targeting and campaign strategies.
- Monitor CPC, CTR, CPL, conversions and ROAS.
- Coordinate with designers and video editors for advertising creatives.
- Analyse campaign performance and recommend improvements.





Team Management

- Manage and mentor the digital marketing team.
- Allocate tasks and set deadlines.
- Coordinate between Social Media, SEO, Website, Design and Video Editing teams.
- Review work and maintain quality standards.
- Ensure projects are delivered on time.
- Conduct regular team performance reviews.

Design & Video

- Coordinate with graphic designers and video editors.
- Prepare creative briefs for social media and advertising campaigns.
- Review designs, Reels, promotional videos and other digital assets.
- Ensure creatives are aligned with campaign objectives and brand guidelines.
- Stay updated with current social media and video content trends.

Analytics & Reporting

- Track digital marketing performance and ROI.
- Prepare monthly performance reports.
- Monitor social media, website, SEO and advertising KPIs.
- Identify areas for improvement based on data.
- Present insights and recommendations to management and clients.

Client Coordination

- Participate in client meetings and presentations.
- Understand client requirements and convert them into actionable marketing strategies.
- Coordinate client approvals and feedback.
- Manage expectations, timelines and deliverables.

Required Skills

- Digital Marketing
- Social Media Marketing
- SEO
- Meta Ads / Facebook Ads
- Google Ads
- Google Analytics / GA4
- Google Search Console
- WordPress
- Content Marketing
- Content Strategy
- Keyword Research
- Competitor Analysis
- Social Media Analytics
- Lead Generation
- Team Management
- Client Management
- Reporting & Data Analysis

Preferred Tools

Experience with tools such as:

- Meta Ads Manager
- Google Ads
- Google Analytics 4
- Google Search Console
- SEMrush / Ahrefs / Ubersuggest
- WordPress / Elementor
- Canva
- CapCut / Adobe Premiere Pro – basic understanding
- Google Sheets / Excel
- Trello / Asana / ClickUp / Notion





Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, Advertising, Communications or a related field.
- Digital Marketing certification will be an advantage.

Experience Required

- 2-3 years of experience in Digital Marketing.
- Minimum 2 years of team management experience preferred.
- Experience working with multiple brands or clients is preferred.
- Experience in a creative agency, production house, advertising agency or media company will be an advantage.

Key Performance Indicators (KPIs)

The selected candidate will be responsible for improving:

- Social media reach and engagement
- Follower growth
- Qualified lead generation
- Website traffic and conversions
- Organic traffic and SEO rankings
- Meta & Google Ads performance
- Cost per lead and conversion rate
- Team productivity and timely delivery
- Client satisfaction
- Overall digital marketing ROI

Ideal Candidate

We are looking for someone who is:

- Strategic but also hands-on
- Creative and data-driven
- A robust team leader
- Good at client communication
- Comfortable managing multiple projects
- Deadline-oriented
- Proactive and solution-focused
- Interested in content, films, advertising and creative marketing
- Able to work in a fast-paced creative environment

Why Join Albela Films & Studios?

- Work in a creative film and production environment.
- Work on diverse brands and marketing campaigns.
- Lead a multidisciplinary digital marketing team.
- Work closely with creative, production and marketing professionals.
- Opportunity to build and scale digital marketing strategies.
- Opportunity to experiment with new content formats and digital trends.

How to Apply

Interested candidates can apply with:

1. Updated Resume/CV
2. Portfolio or previous work samples
3. Details of teams/clients previously managed

Mail on [email protected]

Job Title: Digital Marketing Manager – Integrated Marketing & Creative

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

- Flexible schedule
- Paid sick time
- Paid time off
- Work from home

Work Location: Hybrid remote in Greater Noida, Uttar Pradesh

📌 Digital Marketing Manager (Greater Noida)
🏢 Albela Films & Studios
📍 Greater Noida