About Drytis

Drytis is an AI-powered software development company helping businesses turn ideas into production-ready software. As an early-stage startup, we move fast, experiment constantly, and value ownership, initiative, and execution.

About the Role

We're looking for a proactive, results-driven Influencer & Affiliate Marketing Strategist to build and scale our creator, influencer, and affiliate marketing function from the ground up.

You'll own the entire process—from identifying potential partners and negotiating deals to launching campaigns, tracking performance, and driving customer acquisition. This is an ownership-driven role for someone who can work independently and turn partnerships into measurable business growth.

Key Responsibilities

- Creator Discovery: Identify and evaluate creators across YouTube, Instagram, TikTok, X, LinkedIn, newsletters, podcasts, and relevant communities.
- Outreach & Relationship Building: Develop personalized outreach strategies, manage follow-ups, build a qualified creator pipeline, and establish long-term partnerships.
- Negotiation & Partnerships: Independently negotiate pricing, deliverables, timelines, usage rights, affiliate commissions, and partnership terms.
- Campaign Management: Plan and execute campaigns end to end, coordinate briefs, content, approvals, deadlines, and deliverables.
- Affiliate Marketing: Recruit and onboard affiliates, develop incentives, manage relationships, and scale affiliate-driven customer acquisition.
- Performance & Analytics: Track outreach and conversion rates, reach, engagement, traffic, sign-ups, customers, acquisition costs, revenue, and campaign ROI.
- Optimization & Growth: Analyze results,



improve underperforming campaigns, scale successful partnerships, and explore new platforms and growth opportunities.
- Market Research: Monitor competitors, creator trends, emerging platforms, and innovative partnership models.
- Reporting & Ownership: Maintain organized pipelines and trackers, provide clear updates, and proactively resolve issues without constant supervision.
- AI & Automation: Leverage AI and automation tools to streamline research, outreach, workflows, and campaign analysis.

What We're Looking For

- Hands-on experience in influencer marketing, creator partnerships, affiliate marketing, or creator-led growth.
- Strong understanding of creator ecosystems, social platforms, engagement metrics, audience quality, and influencer pricing.
- Ability to identify relevant creators, conduct personalized outreach, and manage systematic follow-ups.
- Confidence in negotiating partnership deals and understanding campaign economics.
- Knowledge of affiliate programs, performance-based partnerships, and customer acquisition.
- Robust communication, relationship management, analytical, and organizational skills.
- Ability to manage multiple partnerships, campaigns, and deadlines simultaneously.
- Familiarity with CRM systems, spreadsheets, campaign trackers, and marketing tools.




- Experience using AI and automation tools to improve productivity.
- A proactive, experimental, and ownership-driven mindset.

We value ownership, execution, and sound judgment more than years of experience.

What Success Looks Like

- First Week: Understand Drytis, its product, target audience, competitors, and creator opportunities; develop a clear outreach and partnership strategy.
- First 30 Days: Build an active creator and affiliate pipeline, conduct consistent outreach, progress negotiations, and launch initial campaigns or affiliate partnerships.
- Long Term: Build a scalable acquisition channel, establish recurring creator partnerships, drive qualified sign-ups and customers, and continuously optimize performance.

This Role Is Not for You If

- You need someone to provide creator lists or constantly assign tasks.
- You struggle with follow-ups, organization, or managing multiple deadlines.
- You're uncomfortable negotiating or taking independent decisions.
- You focus on content publication or outreach volume without measuring business results.
- You require constant supervision to maintain momentum.

How We Work

We provide the business context, goals, access, and support. You take ownership of finding opportunities, building partnerships, executing campaigns, measuring results, and scaling what works.

We're not looking for someone who simply coordinates influencers. We're looking for someone who can build and own influencer and affiliate marketing as a growth channel for Drytis.

Pay: ₹38,000.00 - ₹48,000.00 per month

Work Location: Remote

📌 Influencer & Affiliate Marketing Strategist (India)
🏢 Drytis
📍 India