Senior Influencer Marketing Executive / Manager

Experience: 3–4 Years

Mandatory: Prior experience working in an influencer marketing, digital, advertising or creative agency

We are looking for a Senior Influencer Marketing professional who understands creators, culture and how brands can use influencer collaborations to build meaningful campaigns.

This is not just a coordination role. The candidate should be able to independently plan influencer strategies, identify the right creators, negotiate commercials, manage campaigns end-to-end and build strong relationships across the creator ecosystem.

Key Responsibilities

- Develop influencer marketing strategies based on campaign objectives, target audience, platform and budget
- Independently manage influencer campaigns from planning and shortlisting to execution and reporting
- Identify and shortlist relevant influencers across categories, platforms, cities and audience segments
- Evaluate creators based on content quality, engagement, audience relevance, brand fit and campaign objectives
- Build and maintain robust relationships with influencers, creators, talent managers and influencer agencies
- Negotiate commercials, usage rights, exclusivity, timelines and deliverables
- Create and communicate clear campaign briefs to influencers and talent managers
- Manage content submissions, feedback, approvals and publishing timelines
- Work closely with client servicing, strategy, social media, creative and production teams
- Develop creator-led campaign ideas rather than relying only on standard influencer integrations




- Manage influencer budgets and ensure campaigns stay within approved commercials
- Track campaign performance across reach, views, engagement, clicks and other relevant metrics
- Prepare detailed post-campaign reports and provide actionable insights
- Maintain and continuously expand the agency's influencer and creator database
- Identify emerging creators, content formats and platform trends
- Manage multiple brands and influencer campaigns simultaneously
- Guide junior team members and support them with sourcing, coordination and campaign execution
- Handle escalations and ensure smooth communication between clients, creators and internal teams

Requirements

- 3–4 years of hands-on influencer marketing experience
- Agency experience is mandatory
- Strong understanding of the influencer and creator ecosystem
- Proven experience independently managing large-scale and multi-creator campaigns
- Strong creator, talent manager and agency network
- Excellent negotiation and relationship-management skills
- Strong understanding of Instagram, YouTube and emerging creator platforms
- Ability to evaluate influencer profiles beyond follower count
- Good understanding of influencer campaign metrics and reporting
- Comfortable managing budgets, commercials and campaign trackers
- Strong communication and presentation skills
- Ability to manage multiple campaigns, clients and deadlines simultaneously
- Strong problem-solving ability and ownership mindset
- Experience mentoring or managing junior team members will be an advantage

Pay: ₹15,000.00 - ₹48,000.00 per month

Work Location: In person

📌 Influencer Marketing Manager (Mumbai)
🏢 OCDS Agency
📍 Mumbai