Job Description – B2B Sales Executive / Manager

Position: B2B Sales Executive / Sales Manager
Department: Sales & Business Development
Location: Bhopal, Madhya Pradesh
Employment Type: Full-Time
Industry: Electronics & Home Appliances
Experience: 2–5 Years in B2B Sales / Channel Sales / Distribution
Reporting To: Sales Head

About the Role

We are looking for a dynamic and result-oriented B2B Sales professional to drive business growth for our electronics and home appliances portfolio in Bhopal and surrounding markets.

The candidate will be responsible for developing recent B2B business opportunities, managing existing clients, expanding the dealer/distributor network, achieving sales targets, and building strong long-term relationships with institutional and commercial customers.

Key Responsibilities

- Identify and develop new B2B customers, dealers, distributors, retailers, institutions, corporates, and commercial clients.
- Generate leads through market visits, references, networking, cold calling, digital platforms, and other business development channels.
- Achieve monthly and annual sales and revenue targets.
- Develop and maintain strong relationships with existing B2B customers.
- Conduct regular market visits to understand customer requirements, competitor activities, pricing, and market trends.
- Present and demonstrate relevant electronics and home appliance products to prospective customers.
- Prepare quotations, negotiate commercial terms, and close sales while maintaining company pricing and margin guidelines.
- Coordinate with internal teams for product availability, order processing, dispatch, delivery, billing, and after-sales support.
- Follow up on outstanding payments and coordinate with the accounts team for timely collection.




- Develop the dealer/distributor network and identify opportunities for territory expansion.
- Monitor competitor pricing, schemes, promotions, new product launches, and market activities.
- Maintain accurate records of leads, customer interactions, quotations, orders, sales, and collections.
- Prepare regular sales reports and provide market feedback to management.
- Ensure excellent customer service and resolve customer issues in coordination with the concerned departments.
- Explore new business segments and opportunities for institutional and bulk sales.

Target Customer Segments

The candidate will be expected to develop business from:

- Dealers & Distributors
- Retailers
- Corporate Offices
- Hotels & Resorts
- Hospitals
- Educational Institutions
- Builders & Real Estate Companies
- Government / Institutional Clients
- Restaurants & Commercial Establishments
- Interior Designers & Contractors
- Bulk and Project Buyers

Required Skills & Competencies

- Strong B2B sales and business development skills.
- Good knowledge of the electronics and home appliances market.
- Excellent communication, negotiation, and relationship-management skills.
- Strong customer acquisition and lead-conversion ability.
- Target-oriented and self-motivated approach.
- Good understanding of pricing, margins, quotations, and commercial negotiations.
- Ability to conduct independent market visits and develop new territories.
- Basic knowledge of MS Excel, MS Office, CRM, and sales reporting.




- Strong follow-up and collection skills.
- Ability to work effectively with cross-functional teams.
- Good analytical and problem-solving skills.

Eligibility

- Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an added advantage.
- 2–5 years of relevant experience in B2B Sales, Channel Sales, Distribution Sales, Electronics, Consumer Durables, Home Appliances, or a related industry.
- Candidates with an established B2B/dealer network in Bhopal and nearby markets will be preferred.
- Must be willing to travel extensively within the assigned territory.
- Valid driving licence and own two-wheeler will be preferred.

Key Performance Indicators (KPIs)

- Monthly sales achievement
- Revenue and gross margin
- New customer acquisition
- Dealer/distributor development
- Lead-to-order conversion
- Repeat business
- Collection and outstanding control
- Territory expansion
- Customer retention
- Market coverage and customer visits

Compensation & Advantages

- Competitive salary based on experience and market standards.
- Performance-based incentives.
- Travel/communication support as per company policy.
- Opportunity for career growth and professional development.
- Training and product knowledge sessions.
- Performance recognition and rewards.

Candidate Profile

We are looking for someone who is energetic, commercially driven, confident in customer interactions, and passionate about sales. The ideal candidate should have a solid ability to identify opportunities, build relationships, negotiate effectively, and convert prospects into long-term B2B customers.

Location: Bhopal, Madhya Pradesh
Experience: 2–5 Years
Employment Type: Full-Time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

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