Senior PPC & SMM Digital Marketing Executive

Department: Digital Marketing

Experience: 3–6 Years

Employment Type: Full-Time

Industry: Education / EdTech / Professional Training

Role Level: Senior Executive

Role Overview

We are looking for an experienced and performance-driven Senior PPC & SMM Digital Marketing Executive to manage paid advertising and social media marketing activities across our education and training verticals.

The candidate will be responsible for generating high-quality leads at an optimized Cost Per Lead (CPL) while continuously improving campaign performance, lead quality, conversion rates, and Return on Ad Spend (ROAS).

The role requires hands-on experience with Google Ads, Meta Ads, social media platforms, campaign optimization, analytics, remarketing, and lead-generation funnels.

Key Responsibilities

PPC / Paid Advertising

- Plan, execute, manage, and optimize Google Ads and Meta Ads campaigns.

- Manage Search, Display, Performance Max, YouTube, Facebook, and Instagram advertising campaigns.

- Conduct keyword research, competitor analysis, audience research, and campaign planning.

- Create and optimize campaign structures, ad groups, keywords, audiences, bidding strategies, and budgets.

- Continuously monitor CPL, CPC, CTR, conversion rate, ROAS, and lead quality.

- Reduce Cost Per Lead without compromising the quality of leads.

- Conduct A/B testing of ad copies, creatives, audiences, landing pages, offers, and calls-to-action.

- Build remarketing and retargeting campaigns for website visitors and unconverted leads.

- Identify underperforming campaigns and take corrective action quickly.

- Coordinate with the sales team to understand lead quality and optimize campaigns based on actual admissions/conversions rather than lead volume alone.

- Ensure proper conversion tracking through Google Ads, Meta Pixel, GA4,



GTM, and other relevant tools.

- Monitor daily advertising spend and ensure budgets are utilized efficiently.

Social Media Marketing – SMM

- Manage the company's presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant social platforms.

- Develop monthly social media content and campaign plans.

- Coordinate with designers and video editors for reels, videos, creatives, advertisements, and promotional content.

- Develop campaigns for course launches, admissions, webinars, workshops, events, offers, and brand-building activities.

- Improve followers, engagement, reach, website traffic, enquiries, and organic leads.

- Identify relevant social media trends and convert them into suitable content opportunities.

- Monitor comments, messages, audience responses, and campaign engagement.

- Maintain consistent brand communication across digital channels.

We are looking for someone who is:

- Performance and target oriented.

- Robust in campaign analysis and optimization.

- Comfortable taking ownership of advertising budgets.

- Focused on lead quality rather than vanity metrics.

- Proactive in identifying problems and proposing improvements.

- Able to work closely with sales, creative, SEO, and management teams.

- Capable of independently managing campaigns from planning through reporting.

Reporting & Review

The candidate will provide daily campaign monitoring and weekly/monthly performance reports covering:

Ad Spend | Leads | Qualified Leads | CPL | CPQL | CTR | CPC | Conversion Rate | Admissions/Conversions | CPA | ROAS

The Senior PPC & SMM Digital Marketing Executive is expected to provide clear recommendations on where budgets should be increased, reduced, paused, or reallocated based on campaign performance and business outcomes.

Pay: ₹30,000.00 - ₹38,000.00 per month

Work Location: In person

📌 Senior PPC & SMM Digital Marketing Executive (HSR Layout)
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