Digital Marketing Executive — HighSpark

HighSpark is hiring an in-house Digital Marketing Executive in Pune to own Google and Meta ads for our Shopify store and grow profitable online sales.

Role

Digital Marketing Executive — Performance Ads (full-time, in-house)

Location

93 Avenue Mall, Pune (work from office)

Salary

₹15,000 – ₹50,000 per month, based on experience and proven results

Timings

9:30 AM – 6:00 PM, Monday to Saturday

Experience

1 – 8 years in Google Ads and Meta Ads

About HighSpark

HighSpark is a 925 sterling silver jewellery brand selling rings, earrings, necklaces, bracelets, anklets and rakhis. We sell on Amazon.in and on our own Shopify store, and we want the Shopify store to become a major growth channel. You will work directly with the founders, so your decisions show up in sales right away.

Key responsibilities

- Plan, launch and scale Meta Ads (Facebook and Instagram) for the Shopify store: prospecting, retargeting, Advantage+ shopping and catalogue ads
- Plan, launch and scale Google Ads: Performance Max, Search, Shopping and YouTube, with a well-maintained Merchant Center feed
- Own the numbers: ROAS, CAC, CPA, AOV and conversion rate, against monthly revenue and profit targets
- Manage the monthly ad budget, and move spend quickly from losing campaigns to winning ones
- Run a steady testing calendar for creatives, hooks, audiences, offers and landing pages
- Brief designers and video editors on ad creatives and reels, using performance data to decide what to make next
- Set up and maintain tracking: Meta Pixel and Conversions API, GA4, Google Ads conversion tracking and UTMs
- Plan campaigns for festive peaks such as Rakhi, Diwali, Valentine's Day and wedding season




- Share a weekly performance report with clear next steps

Must-have skills and experience

- 1 – 8 years of hands-on Google Ads and Meta Ads experience, managing campaigns yourself and not only reporting on them
- A proven record of profitable D2C or e-commerce sales, ideally on a Shopify store
- Ability to show real results in the interview: ad account screenshots, ROAS and revenue numbers, and case studies
- Strong understanding of funnels, attribution, the Pixel and Conversions API, GA4 and Google Merchant Center
- A strong sense for creatives: knowing which hooks, formats and visuals sell, and why
- Comfort with numbers and spreadsheets for budgets, reports and analysis
- Good written and spoken English
- An ownership mindset: you treat the ad budget like your own money

Positive to have

- Experience in jewellery, fashion, beauty or lifestyle brands
- Experience with Amazon Ads (Sponsored Products and Sponsored Brands)
- Basic Shopify knowledge: product pages, collections, discounts and apps
- Working knowledge of email and WhatsApp marketing, such as Klaviyo or Interakt
- Basic Canva or CapCut skills for quick creative changes
- Google Ads or Meta Blueprint certification

What we offer

- Monthly salary of ₹15,000 – ₹50,000, set by your experience and proven results
- Full ownership of the Google and Meta ad accounts, with real budgets to run and scale
- Direct access to the founders and quick decisions, without layers of approval
- A product people love to advertise, with plenty of photos, reels and festive moments to work with
- Room to grow into a Performance Marketing Lead as the Shopify store scales

Pay: ₹10,000.00 - ₹50,000.00 per month

Work Location: In person

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