Job Description – Solar Sales ConsultantPosition

Solar Sales Consultant

Department

Sales & Business Development

Location

Lucknow / Raebareli / Kanpur

Job Summary

We are looking for a motivated and result-oriented Solar Sales Consultant to drive residential and commercial solar sales. The candidate will be responsible for generating leads, meeting customers, explaining solar solutions, conducting site visits, preparing quotations, and converting prospects into successful solar projects.

The role will also involve BTL marketing activities, including door-to-door campaigns, local promotional activities, market visits, and participation in company-led field campaigns to generate new leads.

Key Responsibilities

- Generate leads through field sales, referrals, networking, and self-sourcing.
- Conduct customer meetings and understand their electricity and solar requirements.
- Explain solar products, system capacity, pricing, savings, ROI, subsidy, and other relevant benefits.
- Conduct site visits and coordinate with the technical team for project assessment.
- Prepare and share quotations and proposals with prospective customers.
- Follow up regularly with leads and prospects to convert them into customers.
- Negotiate with customers and support the sales process until project closure.
- Maintain a healthy sales pipeline and achieve assigned monthly sales targets.
- Coordinate with installation/project teams for smooth customer handover after closure.
- Maintain proper records of leads, meetings, follow-ups, quotations, and closures.
- Generate business through existing customers, references, and local networking.

BTL Marketing Responsibilities

- Conduct door-to-door marketing in assigned areas to generate solar leads.
- Participate in local BTL campaigns, promotional activities, exhibitions, camps, and market activation programs.
- Visit residential areas, commercial locations, societies, shops, and other potential customer segments.




- Identify high-potential locations and generate leads through direct customer interaction.
- Distribute company promotional materials and communicate key solar benefits to prospects.
- Coordinate with the BTL team during field campaigns and support lead-generation activities.
- Collect and maintain details of prospects generated through BTL activities.
- Follow up on all BTL-generated leads and convert them into qualified opportunities.
- Provide daily/weekly reports on field activities, leads generated, meetings, and conversions.

Required Skills

- Good communication and customer-handling skills.
- Strong sales and convincing abilities.
- Basic understanding of solar energy and willingness to learn solar products.
- Comfortable with field sales and door-to-door activities.
- Strong follow-up and negotiation skills.
- Target-oriented and self-motivated.
- Ability to build relationships with customers.
- Good knowledge of the local market will be an advantage.
- Willingness to travel within the assigned area.

Experience

- 1–3 years of experience in sales, field sales, BTL marketing, business development, or a related field.
- Experience in solar sales / renewable energy / electrical products will be preferred.
- Freshers with strong communication and sales aptitude may also be considered.

Key Performance Indicators (KPIs)

- Self-generated qualified leads.
- Leads generated through BTL activities.
- Customer meetings and site visits.
- Quotations/proposals shared.
- Lead-to-meeting conversion.
- Lead-to-sale conversion.
- Monthly sales/project closures.
- Sales achievement against assigned target.
- Follow-up effectiveness.
- Revenue generated.
- Customer satisfaction and successful project handover.

Compensation & Incentives

- Competitive salary based on experience and skills.
- Performance-based sales incentives.
- Additional incentives for achieving/exceeding targets.
- Growth opportunities within the sales and business development team.
- Field and BTL activity support as per company policy.

Pay: ₹15,000.00 - ₹20,000.00 per month

Perks:

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 Solar Consultant (Lucknow)
🏢 AMPL SOLAR
📍 Lucknow