A Sales and Marketing Executive for Business Loans is responsible for identifying potential business clients, presenting financial products (such as term loans, lines of credit, and equipment financing), and guiding applicants through the loan acquisition process. This role bridges direct client outreach, relationship management, and market expansion.
Job Title: Sales and Marketing Executive – Business LoansDepartment: Sales / Business Development
Reports To: Sales Manager / Business Head
Employment Type: Full-Time
Job SummaryWe are seeking an energetic and goal-driven Sales and Marketing Executive to join our commercial lending division. In this role, you will lead lead-generation efforts, foster strategic relationships with business owners and channel partners, evaluate initial financial eligibility, and drive the growth of our business loan portfolio.
Key Responsibilities1. Business Development & Lead Generation

- Identify, target, and acquire new small, medium, and commercial business clients requiring debt financing.
- Build and manage a strong network of external partners, including Direct Sales Agents (DSAs), chartered accountants, financial advisors, and industry associations.
- Execute field visits, cold outreach, and digital networking strategies to generate qualified leads.

2. Marketing & Campaign Execution

- Collaborate with internal marketing teams to execute local promotional campaigns, trade show representations, and community business events.
- Analyze market trends, competitor offerings, and customer needs to propose tailored loan products and promotional strategies.
- Maintain brand visibility across target commercial hubs and local business networks.

3. Client Relationship & Loan Processing

- Conduct preliminary financial evaluations to assess loan eligibility, understanding client turnover, cash flow, and credit health.




- Consult with business owners to recommend suitable financial solutions (e.g., working capital loans, term loans, SBA loans).
- Assist applicants in gathering required documentation (financial statements, tax returns, business licenses, bank statements).
- Work closely with underwriting and credit risk teams to ensure smooth and timely processing of loan applications through to disbursement.

4. Account Management & Portfolio Retention

- Maintain continuous engagement with existing clients to encourage repeat business and cross-sell additional financial products.
- Ensure high client satisfaction by providing transparent communication regarding interest rates, repayment terms, and processing timelines.

Key Performance Indicators (KPIs)

- Monthly/Quarterly Loan Disbursement Targets: Target volume ($ / ₹) of disbursed business loans.
- Conversion Rate: Percentage of qualified leads converted into approved and disbursed loans.
- Partner Network Growth: Number of active DSAs, accountants, and referral networks onboarded.
- Portfolio Quality: Percentage of low-risk, non-defaulting loans originated.

Skills & Qualifications

- Education: Bachelor’s degree in Business Administration, Finance, Marketing, Economics, or a related field.
- Experience: 1–3+ years of proven experience in financial services sales, commercial loan origination, or B2B sales.
- Technical Knowledge: Understanding of financial statements (P&L;, Balance Sheets), business cash flows, and loan underwriting standards.
- Communication: Exceptional verbal, written, and consultative negotiation skills.
- Networking: Demonstrated ability to build relationships with key decision-makers and referral partners.
- Software: Proficiency with CRM software (e.g., Salesforce, HubSpot), Microsoft Office, and loan management tools.

Pay: ₹12,000.00 - ₹25,000.00 per month

Advantages:

- Health insurance
- Leave encashment
- Provident Fund

Work Location: In person

📌 Sales and Marketing Executive (Hyderabad)
🏢 Vipra Fincorp
📍 Hyderabad