POSITION: Associate Creative Director – Copy
EXPERIENCE: 8–10 Years
LOCATION: Mumbai (Lower Parel)
COMPANY PROFILE: https://anvisdigital.com/

ABOUT THE ROLE

The Associate Creative Director – Copy is a strategic thinker, storyteller, and creative leader who brings together big ideas, campaign thinking, and powerful copywriting.

The role involves shaping insight-led campaigns, defining the creative voice of brands, and leading a team of copywriters to deliver work that is sharp, relevant, and culturally connected. You will drive creative across digital and social ecosystems while playing a key role in pitches, presentations, and new business opportunities.

KEY RESPONSIBILITIES

Creative Thinking & Copywriting

- Lead the conceptualisation and execution of integrated campaigns across digital, social, and content
- Translate brand strategy and consumer insights into strong creative ideas and communication
- Develop compelling narratives, campaign platforms, scripts, and brand storytelling
- Write and oversee short-form and long-form copy across formats
- Ensure consistency, originality, and a high creative standard across all communication
- Adapt and repurpose ideas for different platforms, audiences, and content formats
- Stay ahead of cultural trends, conversations, and emerging content formats
- Bring a strong understanding of Gen Z behaviour, language, and content consumption

Social & Digital Expertise

- Shape tone, messaging, and language based on audience behaviour and platform nuances
- Use social insights, engagement, reach,



and performance data to sharpen creative thinking
- Collaborate with strategy, analytics, design, and account teams to improve creative effectiveness

Leadership & New Business

- Lead, mentor, and inspire a team of copywriters
- Guide the team from brief to idea, execution, and final delivery
- Collaborate with creative, strategy, account, and client teams to ensure solid work
- Drive creative excellence, timelines, quality, and strategic alignment
- Lead ideation for new business pitches and creative presentations
- Develop pitch decks, campaign narratives, and big ideas that win attention
- Bring experience in developing large-scale, integrated, pan-India campaigns

WHAT YOU NEED TO SUCCEED

- 8–10 years of experience in creative copywriting and campaign development
- Proven experience leading and delivering integrated creative campaigns
- Strong command of storytelling, brand voice, and content strategy
- Hands-on copywriting expertise with a sharp creative instinct
- Experience in creative pitches, presentations, and new business
- Strong understanding of digital, social, and content ecosystems
- Ability to lead, mentor, and elevate a team of creative talent
- Strong understanding of audience behaviour, culture, and digital trends
- Confident, agile, and comfortable working in a fast-paced agency environment
- A passionate storyteller and creative leader who can turn insights into ideas
- Collaborative, proactive, and solution-oriented

Pay: ₹330,145.32 - ₹1,308,018.18 per year

Work Location: In person

📌 Associate Creative Director - Copy (Parel)
🏢 Anvis Digital
📍 Parel