The Marketing Executive is responsible for planning and executing marketing activities to enhance brand visibility, generate customer enquiries, increase showroom footfall, and support vehicle sales targets. The role involves coordinating digital and offline marketing campaigns, customer engagement programs, events, and promotional activities in line with Toyota standards and dealership objectives.

Key Responsibilities

- Plan and implement marketing campaigns to promote Toyota vehicles, products, and services.
- Generate quality leads through digital marketing, social media, events, and local promotional activities.
- Coordinate showroom events, product launches, roadshows, exhibitions, and test-drive campaigns.
- Manage dealership social media platforms and ensure timely posting of promotional content.
- Monitor and respond to customer enquiries generated through marketing channels.
- Maintain relationships with corporate clients, local businesses, and community organizations for lead generation.
- Track marketing campaign performance and prepare MIS reports.
- Coordinate with sales teams to ensure effective lead conversion and customer follow-up.
- Assist in developing marketing materials such as brochures, banners, advertisements, and promotional offers.
- Ensure dealership branding and visual merchandising standards are maintained.
- Conduct market research and competitor analysis to identify business opportunities.
- Support CRM activities, customer retention programs,



and customer satisfaction initiatives.

Qualifications

- Bachelor's Degree in Marketing, Business Administration, Commerce, or a related field.
- Certification in Digital Marketing will be an added advantage.

Experience

- 1 to 3 years of experience in marketing, preferably in the automobile industry.
- Fresh graduates with strong marketing skills may also be considered.

Required Skills

- Excellent communication and presentation skills.
- Knowledge of digital marketing and social media platforms.
- Good analytical and reporting skills.
- Solid interpersonal and relationship-building abilities.
- Proficiency in MS Excel, Word, PowerPoint, and CRM tools.
- Ability to organize events and promotional activities effectively.
- Customer-focused and result-oriented approach.

Key Performance Indicators (KPIs)

- Number of leads generated.
- Showroom footfall generated through marketing activities.
- Lead-to-sale conversion rate.
- Social media engagement and campaign effectiveness.
- Customer retention and satisfaction levels.
- Achievement of monthly and annual marketing objectives.

Reporting To

Marketing Manager / General Manager - Sales & Marketing

Preferred Attributes: Energetic, creative, proactive, and passionate about automotive marketing with a strong customer-centric mindset.

Pay: ₹22,000.00 - ₹35,000.00 per month

Benefits:

- Health insurance
- Leave encashment
- Life insurance
- Provident Fund

Work Location: In person

📌 Automobile Marketing Executive (Rajajinagar)
🏢 Bharath Toyota
📍 Rajajinagar