Designation : Social Media Manager

Role Overview :

The Senior Social Media Manager will be responsible for owning and driving Zoodle Kid’s complete organic social media strategy, brand visibility, audience growth and community building across Instagram, YouTube, LinkedIn, Facebook and emerging platforms. This is a senior, ownership-driven role. The individual will not be limited to content scheduling or day-to-day social media management. They will be expected to think like a brand promoter, growth strategist and creative leader who can continuously find new ways to make Zoodle Kid visible, relevant and engaging to parents and families. The person will own the social media journey from strategy and campaign ideation → content planning → creative direction → execution → community building → performance analysis → growth optimisation. The ideal candidate should be able to independently identify opportunities, build campaigns, lead creative collaborations, understand audience behaviour, respond quickly to trends and translate social media activity into meaningful brand awareness, audience growth, website discovery and business impact.

Key Responsibilities

1. Social Media Strategy & Ownership

- Own the overall organic social media strategy for Zoodle Kid.
- Develop monthly and quarterly social media plans aligned with brand and business priorities.
- Define platform-specific strategies for Instagram, YouTube, LinkedIn, Facebook and emerging platforms.
- Identify the right content formats, themes, content pillars and posting strategies for each platform.
- Take independent ownership of the social media roadmap rather than waiting for instructions.
- Continuously evaluate what is working and adapt the strategy based on audience behaviour and performance.

2. Brand Growth & Visibility

- Take ownership of growing Zoodle Kid’s organic brand presence and visibility.
- Develop strategies to make Zoodle Kid more recognisable and relevant among parents and families.
- Identify opportunities to create conversations and build brand recall within parenting and early-childhood communities.
- Develop content and campaigns that go beyond regular product promotion and establish
- Zoodle Kid as a trusted early-childhood brand.
- Continuously explore new channels, formats and opportunities for organic growth.

3. Creative Campaign & Promotional Ideation

- Proactively brainstorm and execute creative, unconventional and high-impact campaigns to create buzz around Zoodle Kid.
- Develop campaign concepts, social media stunts, challenges, interactive initiatives and content series.
- Create seasonal and milestone-based campaigns around festivals, parenting moments, children's events, product launches and relevant cultural moments.
- Develop promotional ideas that generate awareness, engagement, website discovery and interest in Zoodle Kid’s products and programs.
- Take ownership from idea → campaign planning → execution → performance review.
- Continuously bring fresh ideas to the table instead of relying only on existing content formats.

4. Content Strategy & Planning

- Build and manage a structured, high-output monthly content calendar.
- Balance content across: Parenting advice, educational content, brand storytelling, product content, promotional content, demonstrations, user-generated content, community content, and reactive trends.
- Ensure content is helpful,



engaging and relevant to parents rather than appearing like continuous advertising.
- Align social content with product launches, campaigns, events and business priorities.

5. Creative Direction & Content Creation

- Write strong captions, hooks, promotional copy, carousel content, scripts and on-screen text.
- Develop creative briefs for designers, video editors and production teams.
- Guide the creative direction of Reels, Shorts, carousels, stories and other social formats.
- Ensure the first few seconds of short-form content are strong enough to capture attention.
- Work closely with the Creative Production and Design teams to improve content quality and performance.
- Create quick, trend-led content independently when required using mobile-first tools.
- Ensure all content reflects Zoodle Kid’s brand identity and educational standards.

6. Social Media Growth & Trend Capitalisation

- Stay highly updated with social media trends, formats, algorithms, viral conversations and platform updates.
- Identify trending audio, formats, conversations and cultural moments relevant to parenting and early childhood.
- Quickly assess whether a trend is relevant to Zoodle Kid and convert it into suitable brand content.
- Experiment with new formats and continuously test what drives better reach and engagement.
- Develop strategies to increase organic reach, shares, saves, followers and community participation.

7. Community Building & Audience Engagement

- Take ownership of building a strong and trusted community of parents, caregivers and educators.
- Understand the interests, concerns and content behaviour of Zoodle Kid’s target audience.
- Monitor and manage comments, DMs, mentions and audience conversations.
- Encourage conversations through Stories, polls, Q&As;, Lives and interactive content.
- Identify common questions, concerns and audience insights and convert them into future content opportunities.
- Build genuine relationships with the audience rather than focusing only on follower numbers.

8. Influencer, Creator & Expert Collaborations

- Identify relevant parenting creators, mom creators, educators, child experts, psychologists, pediatricians and other suitable collaborators.
- Independently conduct outreach and initiate collaboration opportunities.
- Develop creator briefs and coordinate deliverables, timelines and approvals.
- Evaluate creator performance and identify high-value long-term partnerships.
- Encourage and collect high-quality user-generated content from parents and customers.
- Repurpose suitable UGC as social proof and brand content.

9. Cross-Functional Leadership

- Work closely with Curriculum & Pedagogy to ensure educational and parenting content is accurate and credible.
- Coordinate with Creative Production, Design and Video teams to execute social campaigns.
- Work with Performance Marketing to identify organic content that can potentially be used for paid campaigns.
- Coordinate with Customer Support on customer concerns raised through social media.
- Work with Product,



Operations and other teams wherever social media support is required.
- Ensure social media priorities are clearly communicated across relevant teams.

10. Analytics, Insights & Performance Optimisation

- Own weekly and monthly social media performance tracking (organic reach, engagement, shares, saves, follower growth, impressions, website traffic, content/campaign performance).
- Analyse why certain content performs better than others.
- Convert analytics into clear recommendations and changes in strategy.
- Conduct regular competitor and industry benchmarking.
- Identify high-performing content pillars and scale them.
- Identify underperforming content and take corrective action.
- Measure the impact of promotional campaigns rather than reporting views and likes alone.

11. Social Media as a Business & Brand Growth Channel

- Connect social media strategy with Zoodle Kid’s broader business objectives.
- Support product launches, enrolment pushes and promotional campaigns.
- Drive relevant traffic towards the website and other brand touchpoints.
- Build trust and preference among the target parent audience.
- Identify opportunities where social media can contribute to customer acquisition and brand growth.
- Clearly communicate the business impact of social media initiatives.

12. Team & Creative Resource Management

- Guide designers, video editors, production teams and other creative resources on social media requirements.
- Provide clear briefs, deadlines and expected outcomes.
- Prioritise work based on campaign importance and business requirements.
- Ensure content is delivered on time and according to the required quality.
- Coordinate with freelancers and external creators when required.
- Ensure minimal last-minute content gaps and production delays.

Tools & Platforms: Meta Business Suite, Instagram Insights, YouTube Studio, LinkedIn Pages, Meta Ads Manager basics, Google Analytics, UTM tracking, Buffer / Hootsuite / Sprout Social or similar tools, Canva, CapCut / InShot or similar tools.

The candidate does not need to personally execute every design or video task but should have enough technical understanding to brief, guide and evaluate creative output effectively.

Qualification & Experience

- Minimum 4+ years of hands-on experience in social media management, organic growth, digital marketing, content marketing, brand marketing or a related field.
- Proven experience managing and growing social media channels.
- Demonstrated experience creating and executing creative promotional campaigns.
- Experience building social media presence for a D2C brand, startup, edtech, media, parenting, lifestyle or consumer-focused brand is preferred.
- Experience managing influencer/creator collaborations is preferred.
- Strong portfolio demonstrating social media growth, campaigns and content performance.
- Experience working with creative teams and managing multiple content requirements. Bachelor's or Master's degree in Marketing, Mass Communication, Journalism, English, Advertising or a related field preferred.

Make Zoodle Kid more visible and recognisable among parents. Build a strong and trusted organic parent community. Continuously bring fresh and creative ideas to the brand. Create campaigns that generate genuine buzz and conversation. Build a consistent and recognisable social media identity for Zoodle Kid.

Pay: ₹25,000.00 - ₹42,000.00 per month

Work Location: In person

📌 Social Media Manager (Domlur)
🏢 Zoodle Kid
📍 Domlur