Coordinate & achieve the specified sales area¿s sales targets of white cement & new products in trade sales through prospecting, identifying project sites through retaining & attracting new customers, demand generation activities, product promotion activities so as to contribute in achieving the sales targets & manage overall depot operations
Job Context & Major Challenges
Job Context:
Job Challenges:
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)
Supporting Actions (Max 1325 Characters)
KRA1
Depot operations
Ensuring proper depot operations so as to maintain proper stock position
¿ Ensure collation of orders & feeding the same in e-commerce site on web
¿ Approval of credit note after checking all the details
¿ To fill in Daily Activity Report & call cycle enteries
¿ Attentively listen to customer¿s problems/issues & apprise the same to area head/state head
¿ Attending to quality, pricing problems of the retailers/ stockists & direct customers
¿ Creating awareness of current products by converting features into benefits & spreading new products awareness through cluster meets & counter meets
KRA4
Gathering market feedback
¿ Provide the feedback & need for appointing new dealers/stockists in unrepresented areas or the areas which are not fully penetrated.
¿ Providing feedback on weak pockets of sales areas & the reasons thereof
¿ Closely interact with retailers/retailers staff/stockists to get the first hand market feedback & submitting the same to area head/state head
¿ Make available the information on competitors promotion activities to area head/state head
¿ Make available the information on competitors pricing activities to area head/state head & collection of bills as proof for the same
KRA5
Promoting products & applications
¿ To collaborate with CASC personnel in conducting painters meet.
¿ To conduct & completely handle counter meets & spreading awareness of BW applications & products to painters of a specific counter
¿ To conduct trade exhibitions & ensuring the proper presentation at stall & attending to customers at the stall to spread awareness of the products & applications
¿ To conduct cluster campaigns after carefully selecting clusters of customers & making the end user aware of the new products & applications
¿ To coordinate & provide support to CASC personnel for sampling to be done at micro level.
¿ Ensuring proper utilization of budget for promotional activities
¿ To ensure implementation of promotional schemes in retail channel & submit the first hand report of the scheme¿s effectiveness
¿ Collection of tokens, issuals of credit notes for implementing the scheme
¿ Timely distribution of sales promotional material
¿ Ensuring that all advertisement material (POP material, posters, danglers) are properly displayed and that the visibility of the same is there
¿ To help direct parties, cement & paint manufacturers by assisting them & providing market trends & add value to their business
¿ Distribution of gifts & other promotional material to customers in time
KRA6
Initial complaint handling
¿ To attend to the complaints of customers with regard to minor & generic applications & products
¿ Visiting site to get the actual feel of complaint
¿ To take the initial account of the nature of complaint
¿ To attend to the complaints of retailers with regard to packing quality, product quality, weight complaints, damaged goods
¿ To handle the complaint as per standard checklist of complaint handling & liaise with insurance company for the damages settlement
📌 Area Sales Head-Cochin (Kerala)
🏢 Aditya Birla Group
📍 Kerala
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