Here you go - updated to 5.5 days:

WE ARE HIRING!

Company: Drishna Infotech

Position: AI & Social Media Marketing Executive (Meta Ads Specialist)

Location: Kolkata

Employment Type: Full-Time

Salary: Rs. 15,000 - 30,000 per month (Negotiable based on skills and experience)

Working Days: 5.5 Days a Week

Saturday: Half Day

Working Hours: Negotiable

JOB SUMMARY

We are looking for a creative, tech-savvy, and performance-driven AI & Social Media Marketing Executive with strong knowledge of Artificial Intelligence tools, social media management, and Meta advertising.

The ideal candidate should be capable of independently managing Facebook and Instagram pages, creating engaging marketing content using AI tools, running paid advertising campaigns, generating leads, and optimizing campaign performance.

KEY RESPONSIBILITIES

1. Social Media Management

- Manage and maintain company social media accounts, including Facebook and Instagram.

- Plan and execute monthly content calendars and posting schedules.

- Create engaging posts, reels, stories, captions, and promotional content.

- Develop strategies to increase brand awareness, engagement, and organic reach.

- Monitor audience interactions, comments, messages, and engagement.

2. Meta Ads & Paid Campaign Management

- Plan, create, launch, and manage Facebook and Instagram advertising campaigns using Meta Ads Manager.

- Set up lead generation, traffic, engagement, and conversion campaigns.

- Identify target audiences and implement effective targeting strategies.

- Manage campaign budgets, placements, and schedules.





- Monitor campaign performance and optimize ads to improve results and reduce cost per lead (CPL).

- Conduct A/B testing of ad creatives, copies, and audiences.

- Track leads, conversions, and other key performance metrics.

- Prepare regular campaign performance reports.

3. AI Tools & Creative Content Development

- Demonstrate strong practical knowledge of AI tools such as ChatGPT, Gemini, Claude, and other relevant AI platforms.

- Use AI tools to generate marketing strategies, ad copies, captions, content ideas, and promotional materials.

- Create or assist in developing AI-powered images, videos, reels, and advertising creatives.

- Use AI tools for competitor research, audience insights, content planning, and campaign optimization.

- Explore AI-powered automation tools to improve marketing workflows and productivity.

- Stay updated with the latest AI technologies and digital marketing trends.

4. Marketing Strategy & Performance

- Develop creative marketing ideas to support business growth and lead generation.

- Coordinate with internal teams to understand campaign objectives.

- Analyze campaign data and recommend improvements.

- Ensure consistent brand messaging across social media platforms.

- Manage multiple marketing activities and meet deadlines.

REQUIRED SKILLS & QUALIFICATIONS





- Strong practical knowledge of Facebook and Instagram.

- Hands-on experience with Meta Ads Manager.

- Excellent understanding of paid advertising and lead generation.

- Strong knowledge of AI tools and their practical applications in marketing.

- Ability to create engaging content using AI tools.

- Familiarity with Canva, AI image generators, and AI video creation tools.

- Understanding of audience targeting, campaign analytics, and performance optimization.

- Creative thinking, communication, and analytical skills.

- Ability to work independently and manage multiple responsibilities.

PREFERRED CANDIDATE

We are looking for someone who can independently handle social media management, AI-powered content creation, and Meta advertising campaigns from planning to execution and performance analysis.

Candidates with practical experience in running live campaigns and using AI tools for real marketing projects will be preferred.

Freshers with strong practical knowledge, relevant training, or demonstrable project experience may also apply.

COMPENSATION & WORK SCHEDULE

Salary: Rs. 15,000 - 30,000 per month (Negotiable based on skills and experience).

Working Days: 5.5 Days a Week

Saturday: Half Day

Working Hours: Negotiable

Drishna Infotech

Connecting People, Businesses & Opportunities.

Pay: ₹15,000.00 - ₹30,000.00 per month

Advantages:

- Health insurance
- Provident Fund

Experience:

- Social media management: 1 year (Required)

Location:

- Salt Lake, Kolkata, West Bengal (Required)

Work Location: In person

📌 Social Media Marketing Executive (Bidhannagar)
🏢 Drishna Infotech
📍 Bidhannagar