SEO Specialist

Company: InfozIT Solutions
Job Type: Full-time
Experience: 4–7 years
Location: Hyderabad

About the Role

InfozIT Solutions is looking for a results-driven SEO Specialist to improve our online visibility, organic traffic, keyword rankings, and lead generation. The ideal candidate should have hands-on experience with on-page and off-page SEO, technical SEO, keyword research, content optimization, and SEO analytics.

You will work closely with the content, development, and digital marketing teams to develop and execute effective SEO strategies aligned with business objectives.

Key Responsibilities

- Develop and execute effective SEO strategies to improve organic search visibility and traffic.
- Conduct comprehensive keyword research, competitor analysis, and search intent analysis.
- Optimize website pages, including titles, meta descriptions, headings, URLs, internal links, images, and content.
- Perform technical SEO audits and identify issues related to crawling, indexing, site structure, page speed, mobile usability, and Core Web Vitals.
- Develop and implement effective internal linking strategies.
- Plan and execute ethical off-page SEO and link-building activities.
- Identify opportunities to improve keyword rankings and organic lead generation.
- Work with content writers to create and optimize SEO-friendly website content, blogs, landing pages, and other digital assets.
- Monitor website performance using tools such as Google Search Console, Google Analytics, Google Keyword Planner, SEMrush, Ahrefs, or similar platforms.
- Track keyword rankings, organic traffic, backlinks, conversions, and other SEO KPIs.
- Analyze competitors and identify new SEO opportunities.
- Stay updated with Google algorithm updates, SEO trends, and industry best practices.
- Prepare regular SEO performance reports and provide actionable recommendations.
- Collaborate with developers to implement technical SEO recommendations.

Required Skills





- Strong understanding of On-Page, Off-Page, and Technical SEO.
- Experience with keyword research and competitor analysis.
- Knowledge of Google Search Console and Google Analytics/GA4.
- Familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Moz, or similar tools.
- Understanding of HTML basics and website structure.
- Knowledge of SEO-friendly content optimization.
- Understanding of link-building strategies and backlink analysis.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to work independently as well as collaboratively with cross-functional teams.

Good to Have

- Basic knowledge of WordPress or other CMS platforms.
- Understanding of local SEO and Google Business Profile optimization.
- Knowledge of schema markup and structured data.
- Basic understanding of HTML, CSS, and JavaScript from an SEO perspective.
- Experience with SEO for B2B, IT services, SaaS, or technology companies.
- Familiarity with conversion rate optimization (CRO).

Key Performance Indicators (KPIs)

- Growth in organic traffic.
- Improvement in targeted keyword rankings.
- Increase in organic leads and conversions.
- Growth in quality referring domains and backlinks.
- Improvement in website crawlability and technical SEO health.
- Growth in organic click-through rate (CTR).
- Improvement in overall search visibility.

Education & Experience

- Bachelor's degree in Marketing, Digital Marketing, Communications, IT, or a related field is preferred.
- 4–7 years of hands-on SEO experience.
- Candidates with demonstrable SEO results, case studies, or a strong portfolio will be preferred.

What We Offer

- Opportunity to work on real-world SEO and digital marketing projects.
- Collaborative and growth-oriented work environment.
- Learning and professional development opportunities.
- Growth opportunities based on performance and results.

Pay: ₹300,000.00 - ₹600,000.00 per year

Work Location: In person

📌 SEO Specialist (Hyderabad)
🏢 Infozit Solutions
📍 Hyderabad