Description

Role Objective / Major Purpose of the Job The Marketing Project Lead will closely be working with the Marketing Heads of the Strategic Business Units and directs marketing strategy on product. Understanding Consumer healthcare ecosystem, OTX / OTC / channel marketing , trade activation digital campaign, multichannel / Omni channel engagement scope , planning , execution; Growth Target Model optimization; understanding of Key account management ; institutional business dynamics & ecosystem for sustainable business Principal Tasks & Responsibilities Therapy Marketing Enhancement Collaborate closely with the assigned therapy area to continuously improve existing marketing practices and ensure alignment with business objectives. Insight Mining & Strategic Mapping Extract and analyze actionable market and patient insights. Develop and maintain attribute mapping to inform targeted marketing strategies and brand positioning. Brand & Portfolio Planning Build robust marketing and brand plans with a competitive edge, ensuring portfolio strengthening and optimal product mix rationale. Drive tail-end brand optimization to maximize value from the entire portfolio.



Market Intelligence & Research Support business decisions through comprehensive market research data gathering, interpretation, and trend analysis. Conduct competitive market intelligence to anticipate market moves and guide proactive strategies. Execution Excellence Deliver flawless execution of marketing initiatives as per set KPIs, ensuring reach to the last mile. Raise green/red flags proactively to indicate performance deviations and recommend timely course corrections. Support sales on key customer deals and accompany sales personnel on key customer visits Monitor and improve sales team productivity Key Skills & Competencies Functional / Technical: International Business Strategy & Market Expansion Marketing Strategy & Execution Product & Brand Management Market Research & Competitive Intelligence Product Lifecycle Management Current Product Launch Management Behavioural: Strategic Thinking Customer Focus Analytical Thinking Innovation & Creativity Collaboration & Cross-functional Partnership

📌 Deputy General Manager (Bhat)
🏢 Cadila Pharmaceuticals
📍 Bhat