Job Title: Digital Marketing Manager
Company: Prodigy Institute of Management Studies
Location: Caltex, Kannur, Kerala
Experience: 1–2 Years
Employment Type: Full-time

About the Role

Prodigy Institute of Management Studies is looking for a dynamic and result-oriented Digital Marketing Executive to strengthen our online presence and drive student engagement. The ideal candidate should be creative, tech-savvy, and capable of executing both digital and on-ground marketing initiatives.

Key Responsibilities

- Plan and execute digital marketing campaigns across platforms (Meta, Google, etc.)
- Manage and optimize social media accounts (Instagram, Facebook, YouTube, etc.)
- Create engaging content (posts, reels, videos, creatives) aligned with brand strategy
- Handle video shooting and basic editing for promotional and educational content
- Monitor and improve website performance and SEO rankings
- Run and optimize paid ad campaigns (Meta Ads & Google Ads)
- Track performance metrics and generate campaign reports and insights
- Support offline/direct marketing activities such as school visits, seminars, and events




- Coordinate with internal teams to align marketing with admissions goals

Required Skills

- Basic knowledge of Digital Marketing & Social Media Strategy
- Familiarity with Meta Ads Manager and Google Ads
- Skills in content creation, video editing, and design tools (Canva, etc.)
- Understanding of SEO and website management
- Strong communication and creative thinking ability
- Ability to work independently and meet deadlines

Qualification

- Bachelor’s Degree (any discipline)
- Certification/Diploma in Digital Marketing preferred

What We Offer

- Opportunity to work in a fast-growing education institute
- Hands-on exposure to complete marketing lifecycle
- Career growth and skill development opportunities

How to Apply

Interested candidates can apply through Indeed or send their resume to the official contact details of Prodigy Institute of Management Studies.

Work Location: Caltex, Kannur (On-site role)

Pay: ₹20,000.00 - ₹25,000.00 per month

Advantages:

- Paid sick time

Work Location: In person

📌 Digital Marketing Manager (Kannur)
🏢 PRODIGY INSTITUTE OF MANAGEMENT STUDIES
📍 Kannur