Role Summary

We are looking for a Performance Marketer with strong practical, hands-on experience in managing paid advertising campaigns across multiple digital platforms. The ideal candidate should have a solid understanding of campaign economics, audience targeting, conversion tracking, analytics, optimisation, and performance reporting.

This role requires someone who can go beyond simply running Meta campaigns and effectively manage and optimise campaigns based on measurable business outcomes.

Key Responsibilities

- Plan, execute, monitor, and optimise paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant professional advertising platforms.
- Develop campaign strategies based on business objectives, target audience, budgets, and expected outcomes.
- Manage campaign targeting, bidding, budgeting, creatives, placements, and optimisation.
- Monitor and analyse key performance metrics including CPC, CPM, CPL, CPA/CPR, CTR, conversion rate, and ROAS.
- Analyse campaign economics and identify opportunities to improve lead quality and reduce acquisition/conversion costs.
- Set up and monitor conversion tracking, campaign attribution, and analytics.
- Conduct audience research, keyword research, competitor analysis, and campaign testing.
- Perform A/B testing of creatives, audiences, landing pages, and campaign strategies.
- Prepare regular campaign performance reports with clear insights and recommendations.
- Coordinate with the creative/content team to develop performance-driven advertising creatives and messaging.
- Continuously identify opportunities to improve campaign performance and return on advertising spend.

Required Skills & Experience

- Strong practical working knowledge of Google Ads.




- Hands-on experience managing LinkedIn Ads.
- Good practical knowledge of Meta Ads Manager.
- Familiarity with other relevant digital/professional advertising platforms.
- Solid understanding of CPC, CPM, CPL, CPA/CPR, CTR, ROAS, conversion rates, and other performance metrics.
- Practical understanding of analytics, tracking, attribution, and conversion measurement.
- Ability to analyse campaign data and make optimisation decisions based on performance.
- Understanding of campaign budgeting, lead-generation funnels, and acquisition economics.
- Experience managing real advertising campaigns and budgets is strongly preferred.

Candidate Profile

We are specifically looking for candidates with actual campaign management experience and a strong practical understanding of performance marketing.

Candidates whose experience is primarily limited to a short-term digital marketing course, basic theoretical training, or only boosting/running Meta campaigns may not be suitable for this position.

The preferred candidate should be able to demonstrate practical knowledge of campaign economics, CPR/CPA, conversion tracking, analytics, optimisation, and multi-platform paid advertising.

Pay: ₹18,000.00 - ₹20,000.00 per month

Application Question(s):

- How many years of hands-on experience do you have in Performance Marketing / Paid Advertising?
- Have you independently managed live Google Ads campaigns with an actual advertising budget?
- Do you have hands-on experience managing LinkedIn Ads campaigns?
- Do you have hands-on experience with Meta Ads Manager?
- Are you comfortable analysing and optimising campaigns based on metrics such as CPC, CPM, CPL, CPA/CPR, conversion rate and ROAS?

Work Location: In person

📌 Performance Marketer (Kochi)
🏢 HA&Co.
📍 Kochi